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Marketing is a fundamental approach to managerial decision-making. It helps the the development and management of customers, markets, and strategy to serve those customers. Marketing management uses decision-making analytics and models to develop creative marketing campaigns.
A strong training in marketing can help provide critical inputs for decision-making in strategic areas. Marketing courses are valuable preparation for many types of management careers, including brand and marketing management, consulting, and entrepreneurship.
Marketing's important role in strategic decision-making also makes marketing courses good choices for those with interests in finance, strategic management, entrepreneurial management, or operations management.
Marketing MBA Course Descriptions
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