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Departments | Marketing
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The marketing doctoral students at McCombs are a close-knit, diverse and productive group of scholars.

Ph.D. Candidate Bios

                                                                

Ej Han

Email Eunjoo Han

Eunjoo Han

Eunjoo Han is a doctoral student in Marketing (Consumer Behavior track)at the University of Texas at Austin. She received a BBA (a minor in Economics) and a M.S. in Marketing at Yonsei University, South Korea. She also has two years of work experience as a business consultant at Accenture. She investigates players' motivation mechanism in competitive goal pursuit, a role of incidental emotions in product consumption goals, physical distance and one's motivation to help good causes (i.e., pro-social behaviors), and the Fundamental Attribution Error in morality.

 

Jerry Han

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Jerry Han

Jerry Han is a doctoral student in the Marketing department at the University of Texas at Austin. He received a B.S. degree in Business Administration from Seoul National University in 2010. He also received a M.S. degree in Marketing from Seoul National University, where he worked with professor Kiwan Park. His current researches in two areas. He is investigating how certain negative emotions, like disgust, can affect people's evaluation of certain products in a positive way. He is also conducting research on consumer's future-time perception. He looks at factors that affect people's duration perceptions of future experiences. Jerry is an avid fan of the Detroit Tigers (MLB) and San Antonio Spurs (NBA). He also likes to spend time playing the guitar.

Email Xinying Hao

Xinying Hao

Xinying Hao is a doctoral student in Marketing at the University of Texas at Austin. She received a B.S. in Mathematics and Applied Mathematics from Zhejiang University, China in 2013. Xinying has also worked as a part-time website designer by user-centered analysis. Her research interest lies in marketing analytics using statistical tools, such as semi-parametric methods, Bayesian estimation, and data mining approaches. She is particularly fond of big data research related to social networks and online marketing.

 

Sean Jang

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Hyunkyu (Sean) Jang

Hyunkyu (Sean) Jang is a doctoral student in Marketing (Consumer Behavior) at the University of Texas at Austin. He received his bachelor's of business administration (a double-major in Communication) and master’s degree in Marketing from Seoul National University, South Korea. Before he joined the program, he spent three years as a consultant at McKinsey & Company. He is interested in the effect of emotion, overconfidence, perceived fairness, and belief in free will on consumer behavior.

 

 

Email Niket Jindal

Niket Jindal

Niket Jindal is a Ph.D. student in the Marketing department at the University of Texas at Austin. His research interests are in econometric modeling and empirical analysis of the impact of firm-level marketing decisions on firm performance. He is currently researching: 1) how marketing assets reduce a firm’s bankruptcy risk and 2) the impact of corporate strategy on advertising effectiveness. Niket’s dissertation research has been awarded the MSI Alden G. Clayton doctoral dissertation competition honorable mention and the ISBM business marketing doctoral award finalist. Niket received his BS in Electrical Engineering from the University of Illinois at Urbana-Champaign, his MS in Electrical Engineering from Columbia University, and his MBA from the Kellogg School of Management at Northwestern University. Prior to joining the marketing Ph.D. program, he worked in the semiconductor industry in marketing, strategy, and R&D roles.

 

 

 

  Email Sandra Kim

 Sandra Kim

 Sandra Kim is a doctoral student in marketing at the University of Texas at Austin. Her current research interests include empirical analysis of firm-level marketing strategies such as branding and positioning.She got her B.A. in Economics (minor in business) from Rice University. Prior to joining the marketing program, Sandra worked in the mass retail industry. Besides research, she enjoys outdoor activities and baking.


 

 

        

Email Xing Mike Lan

Xing Mike Lan

Xing Lan is a doctoral student in the Marketing department at the University of Texas at Austin. He received a B.A. degree in mathematics and economics from the University of Virginia in 2012. Prior to joining the Marketing department, he studied economics and received a M.S. degree in Economics also at UT Austin. His current research interest lies in pricing and online marketing , with a methodological focus on structural modeling and empirical IO.

 

 

Crystal Lee

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Crystal Lee

Hyunjung Lee (Crystal) is a doctoral student in Marketing at the University of Texas at Austin. Her main research interests are the effect of emotion, self-concept, interpersonal behavior, and culture on consumer behavior. She received B.A. in Psychology and minor in Biology from the University of North Carolina at Chapel Hill, and M.A. in Social Psychology from Seoul National University. She also worked as a researcher at the Center for Happiness Studies at Seoul National University and a management consultant at Korea Advanced Institute of Science and Technology. Besides research, she enjoys traveling, painting, live music, and outdoor activities.

Email Jiyoung Lee

Jiyoung Lee

Jiyoung Lee is a doctoral student in the Marketing department at the University of Texas at Austin, specializing in consumer behavior. She received a Bachelor's degree in Business Administration from Korea University and a Master's degree in Marketing from Seoul National University. Her research interests are related to interpersonal influence on consumers' inference making and mental budgeting. Jiyoung also loves music and travel.

         

 Lan Liang

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Lan Liang

Lan Liang is a first-year doctoral student in Marketing at the University of Texas at Austin. She received a B.A. in Advertising from the Communication University of China, an M.S. degree in Marketing from University of Rochester and an M.S. degree in Statistics from University of Arkansas. Before going to graduate school, she worked in advertising and business development in China and the U.K. She also worked for LG Electronics (China) as on interactive marketing specialist. Her research interests include empirical models and Bayesian statistical methods.

 

Zhuping Liu

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Zhuping Liu

Zhuping is a doctoral student in Marketing at The University of Texas at Austin. He studied operations management and statistics at The University of Connecticut before coming to UT. He is interested in modeling consumer behavior using Bayesian statistics, structural models and game theory.

 

 


    Email Nandini Ramani       

  Nandini Ramani

 Nandini Ramani is a PhD student in Marketing at the University of Texas Austin. Her research interests include econometric modelling, emerging markets and the impact of marketing strategies on firm performance in turbulent environments. She is currently looking at how the marketing spending of incumbent firms in emerging markets enables them to weather the effects of economic liberalization. She received a BS in Computer Science Engineering from Visveswariya Technological University and an MBA from the Indian Institute of Management. Prior to joining the doctoral program, she worked in the telecommunication industry in sales and marketing roles.
                                   

    

Email Elia Rho

Elia Rho

 Elia Rho is a doctoral student in Marketing at the University of Texas at Austin. He received a B.A. in Business Administration from Korea University and a M.S. degree in Statistics from University of Michigan. His current research is about movie stars' brand image transitions. He is investigating how movie stars brand images transit by every movie starring and how those brand images affect the probability that the movie stars feature in specific genre and budget of movies. Elia is a huge fan of playing, watching, and talking about soccer.


Chandra Srivastava

Chandra Srivastava is a doctoral student in the Marketing department at the University of Texas at Austin.  Her research interests are in empirical analysis of the impact of firm-level marketing decisions on firm performance. She is currently researching the impact of corporate social performance on financial outcomes.  She received a B.A. in Economics and a B.A. in History from the University of Texas. Prior to joining the marketing program, Chandra worked for a corporate reputation and crisis management firm for five years.

 Jacob Suher

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Jacob Suher

Jacob Suher is a doctoral student in the Marketing department at the University of Texas at Austin. He received a B.S. degree in Economics from the University of Pennsylvania in 2009. Jacob worked with Dr. Herb Sorensen at TNS Retail & Shopper on R&D projects related to in-store shopper behavior. His current research interests include unplanned decision making and consumption behavior. Outside of academics, Jacob loves the arts, outdoors and barbecue.

                                                                                                                                                                          
      Email Gunes Biliciler Unal

   Gunes Biliciler Unal   

Gunes Biliciler Unal is a doctoral student in Marketing at the University of Texas at Austin, specializing in consumer behavior. She received a B.A. degree in Business Administration (with a minor in Sociology) and a M.S. degree in Social Psychology from the Middle East Technical University, Turkey. Her main research interests include the nonconscious determinants of consumer behavior, and the relationship between affect and consumer behavior. Outside of academics, Gunes loves the arts and travelling

                                       

                                                                                                                            

  EmailFrank Zheng

 Frank (Jianqing) Zheng

Frank (Jianqing) Zheng is a doctoral student in Marketing (Consumer Behavior) at the University of Texas at Austin. He received his Bachelor of Science in Statistics degree from Fudan University, China. He also worked as an intern at consumer insights team of PepsiCo, China before joining the program. His research interests focus on how new technologies (e.g., social media, smartphone) and social dynamics (e.g., interpersonal closeness, social status) jointly influence consumer behavior. Outside of academics, he is a fan of Japanese rock band “Bump of Chicken” and idol group SKE48.