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Fundraising in the Arts: Principles and Practice


Philanthropy is a key source of support for arts institutions in the United States. In recent years, however, fundraising has become much more competitive. This course focuses on this new environment as well as how donor expectations are changing, and technology and social media are offering new opportunities and challenges for reaching contributors.


  • Develop skills needed to build a fundraising plan
  • Assess the opportunities and constraints associated with different types of funders
  • Evaluate the appropriate mix of different fundraising vehicles


Early registration is encouraged. Class size is limited and may fill to capacity. We request registrations with payment at least three weeks in advance of the program start date.

Title: Fundraising in the Arts: Principles and Practice Enroll
WHEN: October 27-28, 2014
WHERE: AT&T Executive Education and Conference Center
Austin, Texas (map & directions)
DURATION: 2-day program: 8:30 a.m. - 4:30 p.m.
FACULTY: Kathy Panoff, M.M., Director and Associate Dean of Texas Performing Arts, College of Fine Arts
COST: $1,950 - Individual Course
$8,100 - Arts Management Certificate 
The program fee includes all materials, light breakfast, lunches and breaks.
Registration is not complete until payment is received.

Continuing Education Units (CEUs) and CPEs

Participants will earn 1.4 CEUs or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.