Business Analytics is designed to meet the growing demand for talent in the areas of managing, analyzing, predicting, and discovering insights from massive amounts of complex data in order to solve business, social, and economic problems. According to many industry studies there is a need for 140,000 – 190,000 professionals with deep business analytics skills, and a shortfall of 1.5 million data savvy business managers. This Business Analytics concentration provides a foundation in analytics by bringing together deep expertise in applied statistics, optimization, and decision theory to apply in different context including market basket analysis, consumer behavior, social networks, recommendation systems, fraud and crime detection, healthcare fraud, supply chain, finance, and security threats.
Any four courses from the following:
- MKT 282 – Analysis of Markets (fall of first year)
- STA 287 – Business Analytics and Decision Modeling (spring of first year)
- MIS 382N.9 - Data Mining for Business Intelligence (spring of first or second year; preferably first year)
- MIS 382N.12 - Social Media Analytics (spring of second year)
- MIS 383N - Decision Support Modeling (spring of second year - either STA 287 or MIS 383N)
- STA 380 - Business Analytics: Advanced Applied Regression
- OM 386 - Supply Chain Management (spring of second year)
- OM 382 - Pricing and Revenue Management (fall of second year - currently not offered)
- MKT 382 - Marketing Information and Analysis (fall of second year)
- MKT 382 - Marketing Decision Making in the Information Age (spring of first or second year)
- MKT 382.18 - Marketing Metrics (spring of second year)
Additional courses may be approved on a course-by-course basis.
Total credit hours: 16
Faculty Contact: Prabhudev Konana
Hands-on experiences complement, extend and continually refine classroom curriculum. Texas MBAs have a variety of opportunities to experience hands-on learning, some of which are listed below:
Student organizations open the doors to relationships, leadership development, professional growth, increased understanding and just plain fun. Below are some student organizations you may wish to consider as you customize your Texas MBA experience.
Possible Career Paths
- Corporate Finance Analyst
- Financial Analyst
- Insurance and Brokerage Operations Manager
- Risk Manager
- Treasury Analyst
For more information on professional opportunities, visit Career Management.