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Marketing Analytics and Consulting

The marketing analytics track aims to provide the knowledge and skills that drive success in today's rapidly evolving, data-focused business environment. You will gain hands-on exposure to advanced marketing data analytical tools and frameworks with a firm grounding in the essentials of strategic marketing. This track is ideal for students seeking to pursue careers in marketing research and customer insights as well as in marketing consulting.

Curriculum Requirements

Required courses:
  • MKT 282 - Analysis of Markets (flexible - core)  
Choose three courses from the following:

  • MKT 382 - Strategic Marketing
  • MKT 382 - Data Mining for Business Intelligence
  • MKT 382 - Data Analytics and Dynamic Pricing
  • MKT 382 - Scientific Marketing Analysis and Implementation
  • MKT 382 - Marketing Analysis and Information
  • MKT 382 - Marketing Metrics
Choose one course from the following:
UNDERSTANDING CUSTOMERS
  • MKT 382 - Consumer Behavior
  • MKT 382 - Connecting with Customers in a Digital World
  • MKT 382 - Customer Strategy
Choose one course from the following:
MARKETING MIX
  • MKT 382 - Brand Management
  • MKT 382 - Integrated Marketing Communications
  • MKT 382 - Pricing Channels
  • MKT 382 - New Product Development
  • MKT 382 - Marketing High-Tech Products
Recommended electives:
  • LEB 380 - Law for Entrepreneurs
  • MKT 382 - Marketing & Customer Insights Practicum/CCIMS Marketing Fellows
  • MKT 382 - Invisible Global Markets
  • MKT 382 - Business and the Environment
  • MAN 385 - Corporate Governance
  • IB 395 - Emerging Markets

Additional courses may be approved on a course-by-course basis.

Total credit hours: 17
Faculty Contact: Frenkel Ter Hofstede

Experiential Opportunities

Hands-on experiences complement, extend and continually refine classroom curriculum. Texas MBAs have an array of opportunities to experience hands-on learning, some of which are listed below:

Student Organizations

Student organizations open the doors to relationships, leadership development, professional growth, increased understanding and just plain fun. Below are some student organizations you may wish to consider as you tailor your Texas MBA experience:

Possible Career Paths

  • Market Research Associate
  • Marketing Strategy Consultant
  • Pricing Manager

For more information on career opportunities, visit our Career Management web page.