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Faculty and Research
  • Professors Raj Raghunathan and Vijay Mahajan
    Raj Raghunathan
    Vijay Mahajan

    The Professors' paper entitled Delight by Design: The Role of Hedonic Versus Utilitarian Benefits, which they co-authored with Ravi Chitturi (PhD ’03), won a Citations of Excellence Award and has now been named one of the top 35 most-cited papers.

Texas Enterprise

Beyond the Brothel
Raji Srinivasan
Nita Umashankar

Think Before You Link
Rajiv Garg
Signs, Signs, Everywhere a Sign
Susan Broniarczyk
Leigh McAlister

Shaking Hands with the Taxman
Jeri Seidman

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The University of Texas prides itself on its faculty’s high caliber of research in every field. In the last two years, UT directed $1.1 billion toward sponsored research. The McCombs School of Business upholds the high standards of the university each year with faculty members receiving prestigious awards within their fields. Faculty members often collaborate with both local and international companies and scholars.

McCombs Research in the News

African Marketing Confederation | July 1, 2014

Professor Vijay Majahan, author of Africa Rising, explains why he’s bullish on Africa’s prospects.


IR Magazine | June 30, 2014

Research by Dr. Shuping Chen reveals that a lack of questions following an earnings conference call can significantly hurt a company’s stock price.

Washington Post | April 11, 2014

GM’s massive recall has prompted a national discussion about safety and corporate responsibility. Dr. Ethan Burris suggests that companies like GM develop a system for evaluating employees’ recommendations or risk decision paralysis.


Texas Public Radio | April 8, 2014

In an interview with NPR, Dr. Emily Amanatullah explains why women are good negotiators – but how they’re perceived depends on whom they’re negotiating for.

Austin American-Statesman | April 3, 2014

In the latest video in the Statesman Shots series, editors talk to happiness expert Dr. Raj Raghunathan about what makes us happy and how our choices either do or do not enhance that.