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Student Organizations | Marketing Fellows

Marketing Labs

Applying for Marketing Labs? 

Application Deadline Extended
November 13, 2013 at 5:00 p.m. 

     Apply Here         

What is Marketing Labs?

Opportunity to Manage a Brand or Various Other Marketing Roles

  • Experiential learning in a real-life ongoing role
  • Exposure to executive leadership
  • Mentorship from a dedicated industry coach

Key Elements of Marketing Labs

  • Students are provided a company orientation and given full access to data/materials
  • Success criteria includes hard business results
  • Students are paid for spring and fall semesters at rate comparable to minimum wage
  • All 1st year MBA students are eligible to apply
  • Marketing Labs students automatically become Marketing Fellows

Company Teams: 2 Students Each

Dr Pepper Snapple Group

  • Brand Managers of Yoo-hoo, $100M brand
  • Identify growth opportunity
  • Develop and manage strategic marketing plan


  • Integrate Dell’s Social Media Listening Analytics into the Commercial/Enterprise space
  • Develop potential go-to-market strategies for the product