Student Organizations | Marketing Fellows
Applying for Marketing Labs?
Application Deadline Extended
November 13, 2013 at 5:00 p.m.
What is Marketing Labs?
Opportunity to Manage a Brand or Various Other Marketing Roles
- Experiential learning in a real-life ongoing role
- Exposure to executive leadership
- Mentorship from a dedicated industry coach
Key Elements of Marketing Labs
- Students are provided a company orientation and given full access to data/materials
- Success criteria includes hard business results
- Students are paid for spring and fall semesters at rate comparable to minimum wage
- All 1st year MBA students are eligible to apply
- Marketing Labs students automatically become Marketing Fellows
Company Teams: 2 Students Each
Dr Pepper Snapple Group
- Brand Managers of Yoo-hoo, $100M brand
- Identify growth opportunity
- Develop and manage strategic marketing plan
- Integrate Dell’s Social Media Listening Analytics into the Commercial/Enterprise space
- Develop potential go-to-market strategies for the product