Tech | Web Team

Online Giving URL Hooks

We have recently migrated our online giving to a new interface. Because of this, the current give links on your websites are now being redirected to the new page. We strongly suggest that you rewrite your existing links so they point to the new give page.

With the new system, instead of simply directing users to a generic give page, you can drill down to specifics. With just one click you can send your audience to a specific fund, autofill the amount, the frequency and the duration as well as many other options, just by properly building out the URL.

Your give campaigns can be twice as effective through autofilled forms.

Just follow the following steps to build out the URLs.

 URL Hooks Breakdown

URL Hooks
Hook Description
Menu or menu1 First gift area:
Where you define who gets the gift (ex. Department of Finance= GRFN)
Amount or amount1 First gift area donation amount
How much you want the default amount to be set to (ex. & amount=20.00)
Menu2, menu3 Subsequent gift areas:
If you want to donate to different areas at the same time, you can define these menus with the department subcode.
Amount 2, amount 3 Subsequent donation amount
How much you want the default amount to be set to (ex. & amount=20.00)
Type Type of gift: Onetime, recurring, future, sustaining
Frequency How often pledge payments happen : monthly, annually
Duration Duration of pledge: monthly (2 - 59), annual (2-5)
eid UT EID without requiring authentication
source Response code
recog (H)onorary, (M)emorial
If it is a honorary or memorial gift, type in H or M.
recogname Name associated with Recognition Type
Name of the Honoree
comments Optional Comment

How to Write a URL Hook for your Online Giving Page

Following these instructions will help you create auto-filled donation forms to steer your users to give specific amounts. With these guidelines you are able to construct your specific give form URL to very precise specifications. You might not need to specify every single item on the form, but here we show you how to choose which fields you do want to have auto-filled.

  • The URL will always begin with the following: utdirect.utexas.edu/apps/utgiving/online/nlogon/?
  • Your hook begins with the word: menu.
  • If there is only one place where you wish to direct your users, it will be written as: menu
  • If you are going to have multiple funds prepopulated then you want to start with menu1, you will then be able to have build outs for menu2 and menu3 if you so choose…but let’s keep it simple for now and just do 1 prepopulated drill-down URL at a time.

Fund Code

  • After each menu tag you will have an equals sign. The equals sign (=) in the URL drill-down the location. MENU = Fund Code.
  • Next you write the fund code. There is a corresponding code for each department or scholarship to which someone might donate. For instance, if you are creating a donation form for the AIM Investment Center, the code would be: GRAI
  • Now you have the option of stopping here or to prepopulate your give form further.
  • Before each further add on for the URL, you need to use the “&” symbol. For instance, let’s say I want to give to the Department of Kittens & I want it to be a sustaining gift & I want it to be $20…the “&” will denote each subsequent detail.
  • Now let’s talk about some more details and more optional hooks for your url.

Type of gift

  • You can choose from four types of gifts: one time, recurring, future, sustaining.
  • In your URL build you would type &type=onetime or &type=recurring etc…

Frequency of gift

  • You can choose from monthly or annual.
  • To add a specific frequency you add the tag &frequency=annual or &frequency=monthly to your URL.

Duration of gift

  • You can choose how many months or how many years you want the gift to be made.
  • To do this you add the tag &duration=2 (if you chose &frequency=monthly this would mean it would last 2 months)

Amount of gift

  • You can then specify the amount of the donation with the word: amount
  • If the donation amount is $50, then type: &amount=50.00

Recognition for gift

  • You can give a gift in recognition of another person.
  • It can be an honorary or memorial gift.
  • To specify which type add this element to your URL: &recog= H(honorary) or &recog= M (memorial)
  • If you want people to give in recognition of someone else you will want to share their name.
  • To do this type &recogname=John%20Doe
  • The %20 is equivalent to a space for the search engine crawlers and is required for prepopulating to read as 2 separate words.

Eid

  • If you are sending direct mail to individuals and would like to prepopulate their EID to make it easier for them you can do that by adding the EID tag.
  • Simply adding the tag &eid=miller345 (or whatever their EID is)
  • If you use this tag make sure the emails you send are secure and are sent to the specific individual.

Comments

  • You can even add your own comments to the prepopulated form.
  • Say for instance you want to make sure each person who signs up acknowledges that this is a corporate gift.
  • You would add the tag &comments=corporate%20gift.
  • These comments can be as long as you want but keep in mind, the longer you want it to be, the longer your url will be.
  • For instance...your comment is This is for a Legacy Gift then &comment=this20%is20%for20%a20%legacy20%gift.
  • Don't forget the 20%. They are your spaces.

Tracking your gift

  • For a specific campaign, the tower can give you a unique code to better track your gifts.
  • To include your tracking code simply include the tag &source=yourcode
  • You will need to get this code from the tower but it can be very useful for tracking giving-push campaigns.

Multiple gifts at a time

  • As we mentioned earlier, you can have multiple gifts prepopulated through one URL (up to 3)
  • To do this you need to make sure you use the format:
    ?menu1=fundcode&amount=50&menu2=otherfundcode&amount2=25
  • See how the amount number follows the corresponding menu number?
  • You can build out further drill-downs but make sure each one of them starts with a numbered menu.

FAQ

Confused KittenDo I have to fill out every hook?
No. Only fill out what you would like to be autofilled for your donors.

Do I have to list the hooks in that exact order?
There is no order to listing the hooks, but we would suggest establishing an order. It helps maintain uniformity for each link you make and reduces confusion when you revisit your hooks later.

I can't find a code for a specific scholarship/department.
Please contact the Giving Office.

How long can the optional comment be?
As long as you'd like! Word of caution: the longer the comment is, the longer your URL will be, and shorter URLs are generally preferable. 

Best Practices

  • Winning Guinea PigTo maintain uniformity and reduce confusion, write each URL in a particular order.
  • After writing out your URL, test it to make sure each hook is working properly.

Examples

Example 1: BHP Giving

Objective: Direct users to donate a one-time gift to the McCombs School of Business, Business Honors Program. We want the form to automatically fill in a donation amount of $20.00.

The URL should be: http://utdirect.utexas.edu/apps/utgiving/online/nlogon/?menu1=GRB2&type=onetime&amount=20.00

Example 2: AIM Investment Center

Objective: Direct users to donate a recurring gift of $10.00 per month for 10 months. We want the form to automatically reflect these variables.

The URL should be:
http://utdirect.utexas.edu/apps/utgiving/online/nlogon/?menu1=GRAI&type=recurring&frequency=monthly&duration=10&amount=100.00

*Note: the amount is the total amount you want donated. Because it is $10.00 for 10 months, the amount total is $100.00

Example 3: MPA Program

Objective: Direct users to donate a sustaining pledge of $50.00 each year to the MPA Program. You also want them to donate in honor of John Doe.

The URL should be: http://utdirect.utexas.edu/apps/utgiving/online/nlogon/?menu1=GRAP&type=sustaining&frequency=annual&amount=50.0&recog=H&recogname=John%20Doe

Fund Codes

Fund codes
Fund code Department/Scholarship

GR**

Area of Greatest Need

GRFA

40 Acres Scholarship - Kozmetsky

GRAI

AIM Investment Center

GREA

Accounting Alumni Endowed Excellence Fund

GRAB

Accounting Centennial Excellence Fund

GRAC

Accounting Centennial Gala

GRAD

Accounting Centennial Scholarship Fund

GRAG

Accounting, Dept of

GRAA

Alumni Annual Fund

GRVW

Andrew and Veronika Whinston Endowed Professorship

GREF

BBA Alumni Endowed Excellence Fund

GRCS

BBA Career Services

GRBL

BBA Legacy

GRFE

Center for Energy Finance Education and Research (CEFER)

GRRI

Center for Risk Management and Insurance Research

GRCC

Christopher Cornett Scholarship for Excellence in Business

GRDT

Deloitte & Touche Accounting Endowed Excellence Fund

GRBC

Deloitte Classroom Fund

GREL

EMBA Legacy

GRMI

Energy Management and Innovation Center

GREY

Ernst & Young Accounting Endowed Excellence Fund

GREE

Executive Education

GREM

ExxonMobil Employee Endowed Excellence Fund

GRFU

Faculty Support

GRFS

Finance Scholarships

GRFN

Finance, Dept of

GRFO

Ford Career Center

GRHK

Herb Kelleher Center for Entrepreneurship

GRPE

Hicks, Muse, Tate & Furst Center for Private Equity Finance

GRIS

IROM Scholarships

GRGN

Information, Risk, & Operations Management, Dept of

GRIC

International - Ctr. for Intl Business Educ & Rsrch

GRKP

KPMG Accounting Endowed Excellence Fund    

GRDF

Larry Jones Deloitte Foundation Fellowship

GRMA

MBA Alumni Endowed Excellence Fund

GRMP

MBA Executive Program

GRBA

BBA Program

GRBS

BBA Scholarships

GRSL

BBA Student Organization & Leadership

GRTB

BBA Study Abroad

GRBH

BHP 40 Acres Scholarship

GRHE

BHP Excellence Fund in Business Education

GRH0

BHP Make a Mark Scholarship

GRBF

Business Foundations Program

GRB2

Business Honors Program

GRGS

Business, Government & Society, Dept of

GRBM

MBA Legacy 2011

GRL2

MBA Legacy 2012

GRBG

MBA Program

GRTS

MBA Scholarships

GRDM

MBA, Dallas Evening Program

GRHM

MBA, Houston Evening Program

GRMC

MBA, Mexico City Program

GRTM

MBA, Texas Evening Program

GRPA

MPA Legacy

GRAP

MPA Program

GRPS

MPA Scholarships

GRNS

Management Scholarships

GRMN

Management, Dept of

GRAS

Marketing Scholarships

GRMK

Marketing, Dept of

GRTC

Master of Science in Technology Commercialization

GRSO

McCombs Social Enterprise Fund

GRPW

PricewaterhouseCoopers Accounting Endowed Excellence Fund

GRLH

PwC/Lauren C. Huddleston Memorial Endowment

GRFR

Real Estate Finance and Investment Center

GRSF

Students Hooked on Texas - Business

GRSC

Supply Chain Management Center of Excellence

GRTL

TEMBA Legacy

GRUB

Undergraduate Business Council

GRVL

Venture Labs

GRWC

William H. Cunningham Endowed Excellence Fund in Marketing

GRCF

William W. and Ruth F. Cooper Fellowship

Page last updated: 10/16/2014