Logo FAQs
1. How do I get a logo?
A limited selection of logos are online for
downloading. Additional logos, including
center and academic specific logos, are available to McCombs students, faculty and on to the
SharePoint download site (requires McCombs login).
An easy way to find the site is by searching for “logo download.” There is also a link from the home page. See Resources/Technology Resources. External requests to use an official logo should e-mail the Office of Communications, Marketing and Public Affairs.
2. Which formats should I use for internal documents?
On the SharePoint download site, you will see
Primary, Secondary, Academic and Center logos. For each logo version,
there are three formats. Use the .png format for internal documents such
as Word, Excel and PowerPoint. The .gif is for the Web. (Do not resize a
.gif logo in FrontPage because the image will degrade. If you need a
different size, e-mail
your request and include specific pixel dimensions.) There are several
.eps versions for external professional printing of brochures and
promotional items, such as T-shirts. Most users will not be able to open
these versions without Adobe PhotoShop or Illustrator software. You can
see how the logos look by changing to the Thumbnail view after you are
in a logo folder.
3. How do I download a logo from SharePoint?
Select the box to the left of the logo you want
and click “Download” from the top bar menu. Click the next “Download”
button on the page. This takes you to a screen where you can choose
where the file will be downloaded.
4. Are there rules for using the logo?
Specifications and rules are in the Brand Standards Manual, as well as
on the logo download Web site. The Brand Standards Manual is online and
available as a download from the logo download site. Please read both
the Brand Standards Manual and the logo download Web site pages,
especially if you are going to be using a logo on a promotional item or
external brochure.
No alterations of text or color or proportion of elements are allowed. You may not combine the logo with other graphic elements. Leave a minimum amount of white space around a logo, either 1/2 height of the logo for the primary stacked version or the height of the logo for the primary horizontal version. See page 13 in the Brand Standards Manual.
5. May I add text to a logo?
No. You may add text near a logo, but it must be a
minimum distance away from the logo so that it does seem to be a part of
the logo. For details, go to
Logo Guidelines
on the logo download Web site.
6. What fonts are we supposed
to use?
Interstate Light, Regular and Bold are the san-serif fonts (without the
“tails” on the font). Century Light and Bold are the serif fonts. Refer
to the McCombs Brand Standards, pp. 15-16 for further specifics. If you
do not have Interstate and/or Century, you may substitute Arial for
Interstate and Times New Roman for Century. Use of these prescribed
fonts in both external and internal documents creates and supports a
strong brand image.
7. May I use other fonts?
Brochures and promotional items must use the Interstate and Century
fonts. A limited number of font licenses are available. Each department
contact will be issued a font license. You may
request a font
license from the Office of Communications, Marketing and Public Affairs.
Internal documents (newsletters, PowerPoint, Excel, WORD, etc. may
substitute Arial and Times New Roman fonts.
8. Do I need to get
permission to use the fonts?
It depends. For promotional items, such as t-shirts, caps,
plaques, etc., you must
submit a McCombs Trademark and Licensing Request and a drawing of
the item to the Office of Communications, Marketing and Public Affairs.
After review and approval, they will forward the request to the
University’s Office of Trademark Licensing for final approval. This
process generally takes a minimum of five days. The
McCombs
Trademark and Licensing Request Form is available for download and
is also on SharePoint.
External printed publications do not require a McCombs Trademark and Licensing Request, but they should be reviewed by the Office of Communications, Marketing and Public Affairs before printing. All other documents do not need review or approval but must follow the guidelines as detailed in the Brand Standards Manual.
9. When do I need a “TM”
(trademark symbol)?
A TM symbol is required on the logo by UT’s Office of Trademark
Licensing on all promotional items (T-shirts, caps, cups, padfolios,
etc.). For publications that will be distributed externally, use the
logo with a TM the first time the logo appears. Thereafter, the logo may
be used without the TM. Internal documents and web logos do not require
a TM.
10. Can I change the color of
the logo?
No. The brand palette is specific and includes UT’s traditional
burnt orange, a drab beige, white and black. RGB formulas are used for
creating these colors in internal (.png) and web (.gif) logos. CMYK and
PMS formulas are used in .eps logos for professional printing. The
specific formulas are on page 9 in the Brand Standards Manual.
