McCombs School of Business
Strategic Plan Metrics

Message from Dean George W. Gau
to members of the McCombs community:

It is with pleasure that I make this, our first, annual report to constituents on the new metrics the McCombs School is using to gauge institutional achievement and progress.

Our October 2003 strategic plan set a goal for McCombs of becoming the best public business school in the nation by 2010. To measure progress towards this goal, we committed to report on metrics in three areas: student placement, research productivity, and student satisfaction. The measurements below cover these areas for the 2003-2004 academic year. Moving forward, we will report these metrics annually each fall, posting data to the Web and circulating the information to stakeholders.

Several highlights from this initial report:

Student satisfaction is strong across all programs. From 90 to 92 percent of students are either satisfied or very satisfied with our three major degree programs. Just as tellingly, on average 90 percent say they probably or definitely would recommend their program to other students.

Placement shows need for improvement. At the undergraduate level, McCombs was sixth in its data set for students employed at graduation or planning to attend graduate school. At the MBA level, where two statistics are tracked, we placed 20th out of the 20 schools in our data set of BusinessWeek’s top 20 schools for employment at graduation and 16th for employment three months out. The 2004 results were an improvement over 2003, when we were out of the top 20 on these metrics. I am confident the recent changes in our MBA program have us on track for more improvement in MBA placement. At this time professional graduate accounting programs do not presently track placement data nationally so comparative placement results for our MPA program could not be included in our metrics.

Research productivity is very strong. McCombs placed eighth among top 20 schools and the highest among all public business schools. Productivity was measured by counting articles from 2001-2003 in the top three to four academic journals in the seven major academic business disciplines and then ranking schools based on their faculty's share of the collective output in these very best journals. We believe this is the best statistical method for comparing research productivity, and it is gratifying to see how well our faculty performed.

Our strategic plan stated that "on all measures where we can compare ourselves, we seek within the next decade to score higher than all other public business schools." We have not yet reached our goals for 2010, but as this report makes clear, those goals are achievable. To reach them will require the ongoing support of McCombs faculty, students, alumni, friends, and corporate stakeholders. I look forward to working with you to realize our shared vision.

George W. Gau
Dean.

McCombs School Metrics, Fall 2004

BBA Metrics

MBA Metrics

MPA Metrics

Research Productivity