Marketing Business Block

Students specializing in marketing earn a broad understanding of the marketing process and an ability to analyze factors that influence it, covering such concepts as identification and design of products or services which will satisfy customer needs profitably, packaging, pricing, distribution, sales promotion, and servicing of the firm's offerings. Careers in marketing include marketing management, promotional strategy, personal selling and sales management, retail merchandising and management, and marketing research.

ERB students select 9 hours from the following MKT courses to fulfill their business block option:

MKT 338	Promotional Policies
MKT 460	Information and Analysis
MKT 363	Professional Selling and Sales Management
MKT 370	Marketing Policies
MKT 370K	Retail Merchandising
MKT 372	Topics vary.  Any topic maybe taken.
IB 350	International Trade