2006 Department of Marketing Advisory Board

McCombs School of Business
The University of Texas at Austin

The Department of Marketing’s Advisory Board consists of high-level executives from companies around the country. The Department’s undergraduate and MBA programs are both highly ranked by U.S. News and World Report and the Wall Street Journal, but the guidance and support of industry leaders is crucial to the continued success of our programs. We plan a meeting of this group every April. The 2006 Meeting took place on April 21st. 2006 Agenda from 2006 Meeting here. PowerPoint Presentation here. Meeting Minutes here.

Please contact Erikka.Benaway@Mccombs.utexas.edu for more information.

Board Purpose

The role of the Advisory Board is to provide high-level strategic direction to the department’s programs, including the development of appropriate program objectives and curricula for both the MBA and BBA programs. The Board has a significant impact on faculty research, recruitment and outreach activities, and the development of new avenues for industry-academic-student interactions.

Board Benefits

The Marketing Advisory Board will provide valuable benefits to the Marketing Department through its advice and guidance on curriculum and careers to our faculty and students. Some of the benefits that would accrue to members of the Advisory Board include: (1) The opportunity to explore high-impact joint research and interaction with the Marketing faculty in the McCombs School; (2) The opportunity to network with high-level executives at other firms who understand the challenges that leaders face; (3) Access to very bright and highly motivated students from our undergraduate and MBA Marketing programs; (4) The opportunity to have BBA and/or MBA students work on company projects in various project-oriented courses.