Syllabi Fall 2004

• International Business
  • Undergraduate
  • Graduate
• Marketing
  • Undergraduate
  • Graduate

Unless otherwise indicated, syllabi are in PDF format. Download a free copy of Adobe Acrobat Reader to view the syllabi documents.

International Business

Undergraduate 

IB 350 International Trade - Gerber
IB 372 Global Entrepreneurship - Gabbi

Graduate 

IB 395 Global Strategy and Marketing - Gillespie

Marketing

Undergraduate 

MKT 320f Foundations of Marketing - Carner
MKT 337 Principles of Marketing - Alpert
MKT 337 Principles of Marketing - Cunningham
MKT 337 Principles of Marketing - Golden
MKT 337 Principles of Marketing - Miller
MKT 337H Principles of Marketing Honors - Cox
MKT 370 Marketing Policies - Miller
MKT 370K Retail Merchandising - Riha
MKT 372 Community Development and Social Enterprise - Sepulveda
MKT 372 Consumer Behavior - Golden
MKT 372 Contemporary Issues in Marketing - Highbarger-Landry
MKT 372 Customer Insights - Mackie
MKT 372 Customer Insights - Raghunathan
MKT 372 Direct Marketing - Carner
MKT 372 Global Marketing - Gillespie
MKT 372 Special Projects in Marketing - Alpert

Graduate

BA 381T Marketing Management - Bharadwaj
BA 381T Marketing Management - Jain
MKT 382 Brand Management - Walls
MKT 382 Consumer Behavior - Irwin
MKT 382 Corporate Governance - Cunningham
MKT 382 Customer Strategy - Hoyer
MKT 382 Innovation in Business Marketing - Williams
MKT 382 New Product Development - Jain
MKT 382 Strategic Marketing - Mackie
MKT 382 Strategic Marketing - Zerrillo
MKT 397 Theory of Consumer Behavior - Raghunathan
MKT 460 Information and Analysis - Henion