Syllabi Spring 2002

• International Business
  • Undergraduate
  • Graduate
• Marketing
  • Undergraduate
  • Graduate

Unless otherwise indicated, syllabi are in PDF format. Download a free copy of Adobe Acrobat Reader to view the syllabi documents.

International Business

Undergraduate 

International Business 350 (Gerber\Lenartowicz)
Doing Business in France IB372 (Guilloteau)
Business in Emerging Markets IB372 (Gillespie)
Advanced Grammar and Composition IB372 (Shahan)
International Business Operations IB378 (Mackie)

Graduate 

Latin American and Spanish Business Culture IB395 (Kelm-Diaz)
Global Strategy and Marketing IB395 (Gillespie)
Fellows Seminars Program IB395 (Dodd)

Marketing

Undergraduate 

Marketing 320F (04355) (Carner)
Marketing 320F (04360) (Carner)
Principles of Marketing MKT337 (W. Cunningham)
Principles of Marketing MKT337 (Alpert)
Principles of Marketing MKT337H (Cox)
Marketing Department Internship MKT353 (McAlister)
Marketing Information and Analysis MKT460 (Henion)
Sales Management MKT363 (Miller)
Marketing Policies MKT370 (Huff)
Marketing MKT370 (Miller)
Marketing MKT370 (Miller)
Retail Merchandising MKT370K (Riha)
Brand Management MKT372 (Broniarczyk)
Customer Insight MKT372 (Raghunathan)
Marketing and the Internet MKT372 (Srinivasan)
Marketing Communications MKT372 (Golden)
Marketing High Technology MKT372 (Srinivasan)
Strategic Marketing MKT372 (Moe)
Consumer Behavior MKT372 (Irwin)

Graduate

Brand Management MKT382 (Broniarczyk)
Consumer Behavior MKT382 (Irwin)
Management/Marketing MKT382 (W. Cunningham\Carter)
Customer Insights MKT382 (Walls)
Customer Insight MKT382 (Raghunathan)
Customer Relationship Management MKT382 (Golden)
Data Mining in a Database Marketing Environment MKT382 (Davis)
Integrated Communication Management MKT382 (I. Cunningham)
Marketing Research MKT382 (Alpert)
CCI Practicum MKT382 (Mackie)
Marketing High-Tech Products and Services MKT382 (Srinivasan)
Operations and Marketing Strategy MKT382 (Krishnan)
Pricing Decisions  MKT382 (Chien)
Service Management MKT382 (Fitzsimmons)
Strategic Marketing  MKT382 (Moe)
Integrated Marketing Communications MKT382 (Hoyer)
Marketing Theory  MKT397 (Peterson)