Faculty Areas of Interest

The Marketing Department at the University of Texas at Austin is distinguished and diverse. The faculty is widely published and numerous professors have received teaching excellence awards. General areas of interest of departmental tenure-track faculty members are listed below.

• Brand Management: Drs. Susan Broniarczyk, Wayne Hoyer, Vijay Mahajan, Leigh McAlister and Robert Peterson
   

• Business-to-Business Marketing:
   

• Consumer Behavior: Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Wayne Hoyer, Julie Irwin, Leigh McAlister, and Raj Raghunathan
   

• E-Commerce/Marketing: Drs. Linda Golden, Wayne Hoyer, Vijay Mahajan, and Raji Srinivasan
   

• Econometrics: Drs. Vijay Mahajan, Leigh McAlister and Frenkel Ter Hofstede
   

• Entrepreneurship and Intrapreneurship: Drs. William Cunningham, Kate Gillespie, Linda Golden and Vijay Mahajan
   

• International Business/Marketing: Drs. Linda Gerber, Kate Gillespie, Vijay Mahajan and Frenkel Ter Hofstede
   

• Judgment and Decision Making: Drs. Susan Broniarczyk, Wayne Hoyer, Julie Irwin, Vijay Mahajan, Leigh McAlister and Raj Raghunathan
   

• Management and Sales Promotion: Dr. Leigh McAlister
   

• Market Area Analysis-Regional Development: Dr. Vijay Mahajan
   

• Marketing Channels/Supply Chain Management:
   

• Marketing Communications: Drs. Mark Alpert, Linda Golden, Wayne Hoyer and Robert Peterson
   

• Marketing of High Technology: Drs. Vijay Mahajan, Leigh McAlister and Raji Srinivasan
   

• Marketing Management: Drs. Mark Alpert, Leigh McAlister, Vijay Mahajan, Robert Peterson and Raji Srinivasan
   

• Marketing Models: Drs. Vijay Mahajan, Leigh McAlister, and Frenkel Ter Hofstede
   

• Marketing Strategy: Drs. Vijay Mahajan, Leigh McAlister, Robert Peterson and Raji Srinivasan
   

• New Product Development: Drs. Vijay Mahajan and Raji Srinivasan
   

• Not-For Profit Marketing: Drs. Linda Golden and Julie Irwin
   

• Product Diffusion: Dr. Vijay Mahajan
   

• Public Policy: Drs. Mark Alpert, Kate Gillespie, Linda Golden and Julie Irwin
   

• Quantitative Methods: Drs. Julie Irwin, Vijay Mahajan, Leigh McAlister, and Frenkel Ter Hofstede
   

• Research Methodology: Drs. Mark Alpert, Linda Golden, Julie Irwin, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede
   

• Retailing: Drs. Mark Alpert, Susan Broniarczyk, Linda Golden, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede
   

• Sales Management:
   

• Service Marketing: Drs. Mark Alpert and Vijay Mahajan
   

• Social Marketing: Drs. Mark Alpert, Linda Golden and Julie Irwin
   

• Statistical Analysis: Drs. Mark Alpert, Linda Golden, Julie Irwin, Vijay Mahajan, Leigh McAlister, Robert Peterson and Frenkel Ter Hofstede