MBA Core Course

Marketing Management (BA 381T) Course Description
Marketing Management is the introductory course for the marketing curriculum. It is a survey course that examines the nature of product, price, place, and promotion decisions, and investigates how organizations blend these inter-related components to create, capture, and sustain value. The course is designed to provide an overview of the relevant concepts and principles regarding the development of marketing strategy, and illustrate how marketing can assist the firm in arriving at a competitive advantage.

The desired objective is to provide the student with not only an introduction to marketing, but also an opportunity to apply that understanding. To that end, a framework for examining modern day marketing practices is presented. The framework can be used as a tool for systematically evaluating the factors that can influence an organization’s marketing strategy as well as generating well-grounded recommendations that can assist the firm in its value creation and management activity.

Dr. Raji Srinivasan and Dr. Garrett Sonnier teach the Core Marketing course. For additional information about the professors, please click on their pictures or names.