Summer 2003 MBA Course Description
IB f395: Seminar on International Operations and Management
| Instructor: | Gómez |
| Class Times: | MW 1:00-5:00 |
| Unique No.: | 71980 |
General Objective
This highly practical and participative seminar is designed for students who have academic and professional interests in organizations with present or future international operations and who plan to perform effectively in multicultural work environments. Students and professor in this seminar learn to know and understand the socio-cultural foundations and implications of current operations management strategic systems (TQM, FMS, JIT, STS, CAD/CAM, CIM), both in service and manufacturing organizations, across cultures. Group dynamics and simulation exercises enhance the teaching-learning process as a way to develop profound understanding and design capabilities inherent to the socio-technical dimensions of international operations management. The thread of planned change, technology transfer, and competitive strategy runs through the entire seminar.
MKT 382: MKT & Customer Insights Practicum
| Instructor: | Gerber |
| Class Times: | T 5:30 - 9:00 |
| Unique No.: | TBD |
General Objective
Marketing and Customer Insight Practicum is a projects-based course. Students are assigned to teams and work on projects sponsored by businesses. The projects can be focused on a wide-range of marketing topics. Each semester the projects available will be advertised via e-mail to all MBA students in the week before the semester begins. Students who wish to participate in a practicum must apply for one or more of the projects offered for the relevant semester. Applications require submission of a resume and a statement about reasons for interest in and suitability for the project. Students may apply for more than one project, but may only participate in one for each semester, although it is possible to participate in different projects in different semesters. Student selections are made during the first week of the semester and "accepted" students are permitted to enroll in the Practicum course. Every attempt will be made to accommodate all students who wish to participate in a practicum.
