Marketing Ph.D. students from our program have found academic homes at institutions such as Duke, University of Michigan and the University of Pittsburgh, but their hearts may always be in Austin.
Texas Marketing Ph.D. Alumni and Placements
The Texas doctoral program in marketing at McCombs has enjoyed considerable
placement success. Demand for well-qualified Ph.D. graduates in marketing
remains strong and salaries are competitive.
Here is a small sampling of the program’s distinguished alumni and what they are
currently doing:
“My time at UT was truly memorable and formed the basis of my academic career.
The faculty members' research skills and enthusiasm for academic endeavor was an
excellent model for me as I began my own research program, and their mentorship
has had a lasting influence.”
Marsha Richins, Ph.D. ‘79
Myron Watkins Distinguished Professor of Marketing, University of Missouri
Past President of the Association for Consumer Research
Fellow of the Society for Consumer Psychology
“One of the distinguishing features of the UT Marketing program—which I have
found to be of great value throughout my professional career—is that it provides
strong commitment to marketing as a discipline, while allowing for various
opportunities to explore personal interests in other areas. It allows students
to build a solid foundation in one or more basic disciplines (such as economics,
statistics and psychology) without losing sight of their program’s core
objective. This, combined with close mentoring by the faculty, helps UT
graduates pursue a research agenda of marketing relevance with methodological
and theoretical rigor.”
Wagner Kamakura, Ph.D. ’83
Ford Motor Company Professor of Global Marketing, Duke University
Past Editor of Journal of Marketing Research
“The Ph.D. program at University of Texas shaped my world in myriad positive
ways. Perhaps most important, the program gave me a lifelong passion for
research, not as a job, but as a way of life. The faculty instilled in me the
confidence to believe in my questions and embrace them with joy and
anticipation. The many hours I spent talking through research ideas with faculty
were priceless—I will spend the rest of my career working with Ph.D. students in
an effort to repay their gift. I always felt listened to, respected, engaged and
invited to excel—to be my best possible self—and was empowered to ask any
research question I wanted with faculty resources at hand to guide me to an
answer.”
Linda Price, Ph.D. ‘83
Professor of Marketing and Soldwedel Family Faculty Fellow, University of
Arizona
“I had an invaluable education from a world class faculty whose focus was
primarily on making us the best scholars we could be. I was fortunate to do
research work with many professors during my Ph.D. program and the net result
was a critical understanding of research problems from various perspectives.
Also, the mentorship model at Texas has enriched me and today I ‘pay it
forward.’”
V. Kumar, Ph.D. ‘85
ING Chair Professor, University of Connecticut
Don Lehmann Award, Journal of Marketing/Journal of Marketing Research
MSI/Paul H. Root Award, Journal of Marketing
“My experience at Texas was very positive. From day one I was working with Leigh
McAlister and regularly meeting to discuss research, coursework, and topics in
marketing. This really accelerated my assimilation into the discipline and set
the stage for a successful career as a marketing scholar.”
Jeff Inman, Ph.D. ’90
Albert Wesley Frey Professor of Marketing, University of Pittsburgh
President of the Journal of Consumer Research Policy Board, Associate Editor,
Journal of Marketing Research