Marketing Resources for Prospective Ph.D. Students

Check out major Marketing journals to keep abreast of research that’s going on today in academia:

American Marketing Association (AMA) – an international professional society of individual members with an interest in the practice, study, and teaching of marketing.
AMA Doctoral Special Interest Group – information on marketing doctoral studies and student advice
The Journal of Consumer Research – publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term.

Learn about the efforts being made to diversify the workforce in business academia through the Ph.D. Project, of which the University of Texas at Austin is a member.

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“Much of what marketing does is to create meaning for users.”

Raji Srinivasan, associate marketing professor, McCombs School of Business, whose research includes innovation, new product design, and marketing financial metrics, was recognized by the Marketing Science Institute as a leading Young Scholar in marketing.