Program Structure, Milestones and Courses
The first stage of the program consists of successfully completing required courses in marketing, research methods, and area of specialization as well as initiating research projects. The Marketing Department offers six doctoral seminars.
- MKT 397 Marketing Management & Strategy
- MKT 397 Marketing Research Methods
- MKT 397 Buyer Behavior I
- MKT 397 Buyer Behavior II
- MKT 397 Marketing Models
- MKT 397 Marketing Models II
Students may specialize in Consumer Behavior, Marketing Strategy or Quantitative Marketing Models. Five of the six seminar courses are required for each specialty. However, students are encouraged to take all seminars.
- Consumer Behavior: Buyer Behavior I, Buyer Behavior II, Research Methods, Marketing Strategy, either Marketing Models I or II
- Quantitative/Marketing Models: Marketing Models I, Marketing Models II, Research Methods, Marketing Strategy, either Buyer Behavior I or II
- Marketing Strategy: Marketing Strategy, Research Methods, 3 of the following 4 courses (Buyer Behavior I, Buyer Behavior II, Marketing Models I, Marketing Models II).
Students are also required to complete a minimum of 9 hours of research methods and statistics and 12 hours of electives in their area of specialization. Read more about program course requirements.
The second stage is coursework, research papers and exams required for admittance to candidacy. To be admitted to candidacy for the doctoral degree, the student must:
- Fulfill the core course requirements in marketing and research methods.
- Complete and pass a first year summer paper requirement.
- Complete course requirements in their area of specialization.
- Pass a written comprehensive exam by the end of the second year in the program.
- Select a dissertation topic and dissertation committee.
Students are also required to complete a minimum of 9 hours of research methods and statistics and 12 hours of electives in their area of specialization. Read more about program milestones.
The third stage of the doctoral program involves taking additional specialization coursework and completion of dissertation coursework and dissertation. Students also have the opportunity to teach an undergraduate Principles of Marketing course.
“I am amazed at how smoothly my first year went for me. It was a lot of hard work and many long nights, but I learned so much, and the faculty and students here at UT are so supportive (they will go out of their way to help you!) that it was definitely an enjoyable experience. I'm looking forward to four more great, productive years.”
Sunaina Chugani, Texas Ph.D. student in marketing at the McCombs School of Business
"A high dose of intellectual stimulation, a lot of perspiration and tons of excitement-- these are the words which come to my mind as I think about my first year marketing Ph.D. experience at UT. Dr. Broniarczyk’s ‘Buyer behavior’ seminar was the highlight of the first year. Not only were we exposed to the seminal papers related to Information Processing theory but were also inspired by her to think out of the box and develop important, relevant and exciting research ideas of our own.”
Saim Kashmiri, Texas Ph.D. student in marketing at the McCombs School of Business, interacting with Assistant Professor Ying Zhang.
Read more about current marketing doctoral students.
