Detailed Program Course Requirements

1) Marketing Seminar Courses. The Marketing Department offers six doctoral seminars.

• MKT 397 Marketing Management & Strategy
• MKT 397 Marketing Research Methods
• MKT 397 Buyer Behavior I
• MKT 397 Buyer Behavior II
• MKT 397 Marketing Models
• MKT 397 Marketing Models II

Five of the six seminar courses are required for each specialty. However, students are encouraged to take all seminars.

• Consumer Behavior: Buyer Behavior I, Buyer Behavior II, Research Methods, Marketing Strategy, either Marketing Models I or II
• Quantitative/Marketing Models: Marketing Models I, Marketing Models II, Research Methods, Marketing Strategy, either Buyer Behavior I or II
• Marketing Strategy: Marketing Strategy, Research Methods, 3 of the following 4 courses (Buyer Behavior I, Buyer Behavior II, Marketing Models I, Marketing Models II).

2) Students must complete at least 9 hours of approved research methods and statistics courses.

• STA 380 Statistics I STA 390 Applied Multivariate Methods
• EDP 382K Survey of Multivariate Methods EDP 382K Structural Equation Modeling
• EDP 382 Correlation & Regression Methods EDP 482K Experimental Design
• EDP 384 Qualitative Research Methods MAN 390 Longitudinal Analysis in Organizations
• PSY 384T Regression Analyses PSY 384K Adv Stats
• SOC 386L Dynamic Modeling/Longitudinal Analysis

3) Students must complete at least 12 hours in their area of study: marketing economics, marketing psychology or marketing management. The second year of study will be supervised by each area’s committee. Each area committee is responsible for specific guidance to students selecting coursework in that area, including specifying coursework for that area's students, co-administering and grading the Comprehensive Examination and making recommendations to the departmental Graduate Studies Committee concerning continuance of students who have not advanced to candidacy.

Economics courses:

• ECO 320K Micro Theory
• ECO 387L Micro econometrics I
• ECO 392M Econometrics I
• ECO 392M Econometrics II
• ECO 392M Advanced Economic Theory
• ECO 393 Seminar in Industrial Organization
• CE 392 Discrete Choice Theory
• STA 380 Bayesian Methods
• MIS 382N Data Mining

Psychology courses:

• PSY 385K/P Fundamentals of Social Psychology
• PSY 387R Fundamentals of Cognition
• PSY 394U Knowledge & Representation
• PSY 394V Personality & Language
• PSY 394U Categories & Concepts
• PSY 394U Reasoning & Decision Making
• PSY 394U Introduction to Cognitive Science
• EDP 382L Motivation & Emotion
• MSC 380 Behavioral Decision Theory

Management Courses:

• MAN 390 Seminar in Organizational Theory and Design
• MAN 390 Seminar in Organizational Behavior
• MAN 390 Management of Knowledge Workers
• MAN 390 Longitudinal Analysis in Organizations
• MAN 390 Contemporary Issues in Strategic Management