Marketing Ph.D. Students Publish and Present All Over the Country

Marketing Ph.D. students at McCombs don’t just cover the standard business cases; they create business knowledge with the support and guidance of outstanding faculty.

Select publications by Texas Ph.D. students in marketing, 2005-2008:

• Ehrich, Kristine and Julie R. Irwin (2005), “Willful Ignorance in the Request for Product Attribute Information,” Journal of Marketing Research, 42 (3): 266-277.
• Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey (2005), “Do Satisfied Customers Buy More?” Journal of Marketing, 69 (October), 26-43.
• Goodman, Joseph and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organization Behavior and Human Decision Processes, 99 (March), 161-174.
• Naylor, Rebecca Walker, Rajagopal Raghunathan, and Suresh Ramanathan (2006), “Promotions as Impulse Triggers,” Journal of Consumer Psychology, 16 (3), 295-305.
• Raghunathan, Rajagopal, Rebecca Walker Naylor and Wayne D. Hoyer (2006), “The ‘Unhealthy = Tasty’ Intuition and its Effects on Taste-Inferences, Enjoyment and Choice of Food Products,” Journal of Marketing, 70 (4), 170-84.
• McAlister, Leigh, Raji Srinivasan and MinChung Kim (2007), “Advertising, Research &Development, and the Systematic Risk of the Firm,” Journal of Marketing, 71 (1), 35-48.
• Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal (2007), “SERVCON: Development and Validation of a Multidimensional Service Convenience Scale,” Journal of the Academy of Marketing Science. 35 (March), 144-156.
• Chitturi, Ravi, Rajagopal Raghunathan and Vijay Mahajan (2007), “Emotional and Behavioral Consequences of Making Functional vs. Hedonic Trade-offs,” Journal of Marketing Research, 44(4), 702-714.
• Nath, Pravin and Vijay Mahajan (2008), “Chief Marketing Officers: A Study of Their Presence in Firms’ Top Management Teams,” Journal of Marketing, 72 (1).
• Chitturi, Ravi, Rajagopal Raghunathan and Vijay Mahajan (2008), ““Delight by Design: The Role of Hedonic Vs. Utilitarian Benefits,” Journal of Marketing, 72 (May), 48-63.
• Irwin, Julie R. and Rebecca Walker Naylor (2008), “Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives,” manuscript forthcoming at the Journal of Marketing Research.

Conference presentations by Texas Ph.D. students in marketing, 2007-2008

• Umashankar, Nita* and Raji Srinivasan, "Value from Service Innovation: When and How Services Innovation Affects Firm Performance"

• Winter American Marketing Educators’ Conference, 2007
• University of Houston Symposium, 2007.

• Sinha, Shameek* and Frenkel TerHofstede, “Optimal Sequential Targeting of Customers: The Value of Information,” INFORMS Marketing Science Conference, 2007.
• Nicolao, Leonardo*, Julie Irwin, and Joseph Goodman, “Happiness for Sale: Do Experiential or Material Purchases Lead to More Consumer Happiness?”

• Association for Consumer Research 2007
• Society for Judgment and Decision Making 2007
• Society for Consumer Psychology 2008.

• Luchs, Michael*, Rebecca Walker Naylor, Julie R. Irwin, and Rajagopal Raghunathan, “Do Consumers Intuitively Believe that Ethically Superior Products are Functionally Inferior? Exposing an Underlying Cause of Inconsistencies between Ethical Values and Purchasing Behavior”

• Best Paper Award, Transformative Consumer Research Conference 2007.

• Luchs, Michael*, Rajagopal Raghunathan, and Vijay Mahajan, “Liking Lies in the Eyes of the Sense-Holder: Form-Function Unity, Disunity, and Product Liking”
• Association for Consumer Research 2007
• Consumer-Oriented Product Design Conference 2007
• Society for Consumer Psychology 2008.
• Umashankar, Nita* and Raji Srinivasan, “Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation“, Association for Consumer Research poster, 2007.
• Ward, Morgan K. and Julie R. Irwin, “The Kick ‘Em While He’s Down Effect”

• University of Houston Symposium 2007
• Association for Consumer Research poster 2007
• Society for Consumer Psychology poster 2007

• Umashankar, Nita* and Raji Srinivasan, “How Does a Goods Firm Innovate in Services? A Model of the Antecedents and Consequences of Customer Service Innovation“, Winter American Marketing Educators’ Conference, 2008.
• Chugani, Sunaina*, Raj Raghunathan, and Ying Zhang, “The Jumpstart Hypothesis”

• University of Houston Symposium 2008
• Behavioral Decision Research in Management poster, 2008
• Sinha, Shameek* and Leigh McAlister, “Role of Marketing Efforts on Customer Value Creation Using a Customer-Mix Model,” INFORMS Marketing Science 2008.