World-Renown Faculty With a Passion for Research

Ask McCombs students about their favorite aspects of the school, and invariably they cite the quality and accessibility of the faculty. This dynamic group of knowledge leaders is known for generating relevant business research (we’re among the most productive research schools in the country) with teaching that challenges and elevates.

The McCombs Marketing Department is comprised of productive research faculty who are at the forefront of marketing knowledge. The Marketing Department ranked #6 among universities worldwide for 2000-2005 research publications in the leading six scholarly journals (according to the American Marketing Association Doctoral Student Interest Group). The research quality and impact of our faculty is exemplified by the number of recent faculty awards. Four faculty members (Susan Broniarczyk, Wayne Hoyer, Leigh McAlister and Frenkel TerHofstede) have received the Journal of Marketing Research’s O’Dell Award for research having the greatest impact over a 5 year period. Robert Peterson received the 2006 American Marketing Association/Mc-Graw Hill Irwin Distinguished Marketing Educator Award. Vijay Mahajan received the 2007 Berry-American Marketing Association Book Prize.

Our faculty are leaders in the academic community with a former director of the Marketing Science Institute (Leigh McAlister), two former editors of the Journal of Marketing Research (Vijay Mahajan and Robert Peterson), a former editor of the Journal of Marketing (William Cunningham) and former associate editors at Journal of Consumer Research (Susan Broniarczyk and Wayne Hoyer). Raj Raghunathan received a 2007 National Science Foundation Early Career Award and both he and Raji Srinivasan have been recognized as Marketing Young Scholars by the Marketing Science Institute.