Marketing PhD Student Productivity 2005-2006

Publications

Ehrich, Kristine and Julie R. Irwin (2005), “Willful Ignorance in the Request for Product Attribute Information,” Journal of Marketing Research, 42 (3): 266-277.

Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey (2005), “Do Satisfied Customers Buy More?,” Journal of Marketing, 69 (October), 26-43.

Goodman, Joseph and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organization Behavior and Human Decision Processes, 99 (March), 161-174.

Naylor, Rebecca Walker, Rajagopal Raghunathan, and Suresh Ramanathan (2006), “Promotions as Impulse Triggers,” Journal of Consumer Psychology, 16 (3), 295-305.

Raghunathan, Rajagopal, Rebecca Walker Naylor and Wayne D. Hoyer (forthcoming), “The ‘Unhealthy = Tasty’ Intuition and its Effects on Taste-Inferences, Enjoyment and Choice of Food Products,” Journal of Marketing.

McAlister, Leigh, Raji Srinivasan and MinChung Kim (forthcoming),
“Advertising, R&D and Systematic Risk of the Firm,” Journal of Marketing.

Chitturi, Ravi, Rajagopal Raghunathan and Vijay Mahajan (conditionally accepted) “Emotional and Behavioral Consequences of Making Functional vs. Hedonic Trade-offs,” Journal of Marketing Research.

Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal (conditionally accepted), “SERVCON: Development and Validation of a Multidimensional Service Convenience Scale,” Journal of the Academy of Marketing Science.
 

Presentations

National

Godfrey, Andrea*, Leigh McAlister and Maytal Saar-Tsechansky, “The Strategic Complementarity of Multi-Category Market Structure Analysis and Customer Segmentation,” INFORMS Marketing Science Conference, Pittsburgh, PA, June 2006.

Seiders, Kathleen*, Glenn B. Voss, Andrea Godfrey* and Dhruv Grewal, “Measuring Service Convenience and Assessing its Influence on Retail Customers,” Competitive Session, AMA Winter Marketing Educators’ Conference, St. Petersburg, FL, February 2006.

Goodman, Joseph*, and Susan M. Broniarczyk, “Clash of Personalities: The Role of Coroporate Brand in Product Brand Portfolios,” Association for Consumer Research conference, San Antonio, TX, Sept. 30-Oct. 2, 2005.

Leigh McAlister, Raji Srinivasan, and Min Chung Kim*, “Advertising, Research and Development, and Systemic Risk of Beta,” 24th Annual Doctoral Symposium in Marketing, University of Houston, Houston, Texas, April 7-8, 2006.

Nicolao, Leonardo,* and Raj Raghunathan, “Misremembering Negative Experiences: The Role of Self-Relevance and Mood,” Whitebox Advisors Graduate Student Conference, Yale University School of Management, June 9, 2006.

Ward, Morgan K.*, Goodman, Joseph K. and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music.”

Poster Presentation, Association of Consumer Research Conference, San Antonio, Texas, September 30 – October 2, 2005.

Poster Presentation, Society for Judgment and Decision Making Conference, Toronto, Canada, November 11 – 14, 2005.

Conference Presention, Society for Consumer Psychology Conference, Miami, Florida, February 9 - 12, 2006.
 

Departmental

Ahn, Dae-Yong and Frenkel Ter Hofstede, “Local Market Conditions as Determinants of Competitive Intensity, 1st Year Summer Paper Presentation, McCombs School of Business, University of Texas at Austin, September 2005.

Godfrey, Andrea*, Leigh McAlister and Maytal Saar-Tsechansky, “The Strategic Complementarity of Multi-Category Market Structure Analysis and Customer Segmentation,” Marketing Department Brown-Bag Series, McCombs School of Business, University of Texas at Austin, January 2006.

Goodman, Joseph* and Susan Broniarczyk, “Benefits of a Strong Brand Portfolio,” Marketing Department Brown-Bag Series, McCombs School of Business, University of Texas at Austin, March 2006.

Kim, Min Chung*, Leigh McAlister, Raji Srinivasan, and, “Advertising, Research and Development, and Systemic Risk of Beta,” Marketing Department Brown-Bag Series, McCombs School of Business, University of Texas at Austin, Spring 2006.

Luchs, Michael*, and Susan Broniarczyk, “Knowledge and Creativity: The Inventor’s Dilemma,” 1st Year Summer Paper Presentation, McCombs School of Business, University of Texas at Austin, September 2005.

Luchs, Michael,* Vijay Mahajan, and Raj Raghunathan, “Shared Destiny: Form-Function Unity and its Influence on Product Liking,” Marketing Department Brown-Bag Series, McCombs School of Business, University of Texas at Austin, Spring 2006.

Nicolao, Leonardo,* and Raj Raghunathan, “Disentangling Perceptual and Motivation Mechanisms Underlying Misremembering Intensity of Past Negative Experiences, 1st Year Summer Paper Presentation, McCombs School of Business, University of Texas at Austin, September 2005.

Nicolao, Leonardo,* and Raj Raghunathan, “Misremembering Negative Experiences: The Role of Self-Relevance and Mood,” Marketing Department Brown-Bag Series, McCombs School of Business, University of Texas at Austin, May 19, 2006.

Umashankar, Nita*, and Raji Srinivasan, “Service Innovations,” Marketing Department Brown Bag Series, McCombs School of Business, University of Texas at Austin, April 21, 2006.

Ward, Morgan K.*, Goodman, Joseph K. and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music,” Marketing Department Brown Bag Series, McCombs School of Business, University of Texas at Austin, March 31, 2006.

Young, Jennifer*, Wayne Hoyer, and Leigh McAlister, “Affective Traces in Advertising Humor,” Marketing Department Brown Bag Series, McCombs School of Business, University of Texas at Austin, Spring 2006.