Resources
Center for Customer Insight--Companies must better anticipate and satisfy customers’ changing needs in the global information age or risk falling behind in an increasingly competitive marketplace. The Center for Customer Insight, a network of leading universities and businesses engaged in multidisciplinary research and education programs, focuses on the emerging role of information technology in customer relationships.
CIBER--Congress created the CIBER program in 1988 as a response to the emerging trend toward globalization in business, and now there are 26 CIBERs located at universities across the United States. The mission of the UT CIBER is to enhance the global competitiveness of the U.S. economy by internationalizing business education and by forging partnerships between business and education.
Marketing Network --This site is designed to serve as a resource for marketing students, alumni and recruiters wishing to keep informed of events and programs with which the Marketing Network is involved.
American Marketing Association--an international professional society of individual members with an interest in the practice, study, and teaching of marketing.
The Marketing Bulletin--a refereed journal that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research.
The Journal of Consumer Research--publishes scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of the term.
Tuck School of Business at Dartmouth College--a helpful listing of Business Schools.
The Institute for the Study of Business Markets--ISBM is a center of excellence in the Smeal College of Business Administration at Penn State.
Marketing Science Centre, University of South Australia.--an R&D resource for marketing.
MouseTracks--presents and offers commentary on some of the marketing activities and resources on the Internet.