Undergraduate Program Frequently Asked Questions
For more questions, see the general Undergraduate Business FAQ
What is the sequence for Marketing classes?
MKT 337 Principles of Marketing has several prerequisites:
- Admission to a Business major,
- Credit or Registration for ACC 312
- Credit or Registration for BA 324
- Credit or Registration for STA
309
("Credit or Registration" indicates that the courses may be taken simultaneously.)
MKT 337 is a prerequisite for MKT 460 (Information and Analysis), which is a prereq for MKT 370 (Marketing Policies). Finance 357 (Business Finance) is also a prereq for MKT 370.
MKT 337 is the only prerequisite for other Marketing courses (Marketing electives).
See the Marketing Prerequisite Flow Chart and Recommended Marketing Schedule for more information.
[/dept/marketing/includ/bac.htm]What courses can count for a Marketing Elective?
Any of the following:
MKT 338 - Promotional Policies
MKT 363 - Professional Selling and Sales Management
MKT 370K - Retail Merchandising
MKT 372- ALL TOPICS
Associate Dean Urton Anderson and Dr. Linda Golden, former Marketing Department Chair, approved the use of ANY MKT 372 course as a Marketing Elective. The Undergraduate Catalog and certain degree plans still list only certain topics of MKT 372 as allowable for Marketing Electives
(Direct Marketing, Consumer Behavior, etc.) but because of this change, any of the topics are now accepted.
Students may take as many MKT 372 classes as they like and as long as the topics are different, all will count towards their degree.
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