International Business Spring 2004 Course Descriptions
INDEPENDENT STUDY COURSES
- MKT 179C and 379C - Problems in Marketing
- IB 179C and 379C - Problems in International Business
- McCombs Plus Courses
Enrollment Information:
Enrollment in undergraduate courses in the Department of Marketing
Administration is restricted to Business students.
Exceptions: Nonbusiness majors whose degree programs specifically require an upper-division business course may take the required course. Students who find that they cannot add the course via TEX should check with the Undergraduate Dean's Office, CBA 2.400, for verification of eligibility to take the course. Enrollment exception petitions must be submitted prior to the twelfth class day (fourth class day in summer).
Students are expected to meet course prerequisites. A student who has not met the stated prerequisites will be dropped from the course by the 12th class day.
Click on Unique # to go to online Course Schedule for current Room, Day and Time information.
[/dept/marketing/includ/bac.htm]| IB 350 | International Trade |
| Uniq. 04140, 04145 | Gerber |
Prerequisites: Admission to a Business major, Credit or Registration for BA 324
Today's markets are becoming increasingly global, and it is imperative that business people understand the theories, institutions, and environmental elements that underlie international commerce. The objective of IB 350 is to provide business students with an introduction to economic theories, international commercial entities and the political and cultural environments that form the context for global business. The topics in the class have been selected to address both theoretical and practical dimensions of the world economy. While this course does not specifically address global business operations or international business management, students will emerge from the class with an understanding of the complex set of macro forces with which firms must contend in their global operations.
[/dept/marketing/includ/bac.htm]| IB 372 | Corporate Social Responsibility in International Business |
| Uniq. 04150 | Ivey |
Prerequisite: There are no prerequisites for this class
This course may be used as an International Business Elective. This course has been accepted into the Bridging Disciplines in Ethics and Leadership Program.
This course addresses the issues and current trends in global corporate social responsibility and responsible globalization. The quadruple bottom line of social, environmental, cultural, and economic responsibility will be explored. Corporate Social Responsibility is defined as responsibility to all stakeholders, not just shareholders. We will discuss the drivers of CSR, and such topics as:
• Sustainability
• Role of the UN, World Bank, IFC, and other multi-lateral organizations
• Public Private Partnerships
• Corporations role in international development
• Supply chain responsibility
• Stakeholder engagement
• Cause and social marketing
• Environmental responsibility
• Socially Responsible Investing
• Sustainability Reporting
• Transparency
• Human Rights
| IB 372 | Doing Business in France |
| Guilloteau |
The trend of internationalizing
business and services forces
companies to cope with cultural
differences inside a company and when
sending executives and their families
abroad. In a foreign country there
are more than language barriers to
overcome. Methods which work at home
can lead to failure abroad. Likewise,
the most competent manager can damage
an operation if not properly prepared
for his or her stay in the host
country.
This course is designed to help you
cross cultural boundaries, whether
you are planning on living abroad as
a student, an intern, or an employee.
It is not meant to be a technical
business course, but rather a course
that will help you understand what
culture shock is, and how you can
prepare yourself for it.
| IB 372 | Business Spanish |
| Uniq. 04170 | Montiel |
Prerequisites: SPN 312L, 612 or the equivalent. Meets with SPN 327. Taught in Spanish.
IB 372 Business Spanish and SPN 327 may not both be counted
The main objective of this course is to become proficient in the Spanish language within a business context. We will focus on the analysis of Spanish grammar and the acquisition of business vocabulary by listening to interviews with Latin American professionals. The interviews illustrate excellent examples of Spanish grammar and syntax and provide students with examples of how Spanish native professionals really speak. They also present a variety of cultural issues within a Latin American business setting. In addition to the analysis of the interviews, students are expected to write business reports and to expand on their grammar knowledge by using the grammar book as a reference for course assignments.
| IB 378 | International Business Operations |
| Uniq. 04175 | Gabbi |
COURSE OBJECTIVES:
1. To provide you with a framework for formulating, building, and managing a new business venture in an international context.
2. To reinforce international business concepts you have learned in other international business courses.
3. To expand upon your existing knowledge of international business operations and introduce new material pertinent to business operations in the global market.
4. To develop your ability to apply international business concepts to practical business situations.
5. To develop your problem–solving skills and decision-making ability.
6. To enhance your written and oral communication skills.
7. To improve your ability to work in a group environment.
8. To increase your skills in business research and information analysis.
9. To provide you with a practical understanding of how to conduct business in a global economy.
10. To provide you with an experience that is as close as you can get to the ‘real world’ in an academic environment. In particular, to allow you to learn about the factors involved with starting, growing, and managing a start-up with global operations.
INDEPENDENT STUDY COURSES
MKT 179C and 379C - Problems in Marketing
IB 179C and 379C - Problems in International
Business
Special
study
courses
designed
to
accommodate
the
academic
needs of
individual
students
for
advanced
or
specialized
work.
Prerequisites
are "C"
or better
in the
department
core
introductory
courses,
18 hours
of
business
and
economics
(6 of
which
must be
upper
division)
and upper
division
standing
(60
hours).
Prior to
registering
for MKT
179C, MKT
379C, I B
179C or I
B 379C,
students
must
contact a
faculty
member of
their
choice in
this
department
to
discuss
registration
for
independent
study.
After
doing so,
students
must
obtain
written
approval
in the
department
chair's
office.
Marketing Dept. Undergraduate Academic Advisor
Greg Murphy, 
CBA 7.238 - (512) 471-0689
International Business Faculty Advisor
Dr. Linda Gerber
CBA 7.208 - (512) 471-5480
