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The University of Texas at Austin
McCombs Monthly Vol. 1, No. 4   April 8, 2004  
News for undergraduate alumni and friends from the McCombs School of Business
 
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Make a gift to the McCombs School Annual Fund and help us achieve our goal of becoming recognized as the top public business school in the nation.

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  School Events
 

50 Year Reunion - Class of 1954
April 29-30, 2004
The University of Texas at Austin

 

In This Newsletter

Hermes Tradition Returns to McCombs School
McCombs students get a break from end-of-semester pressure when the first Hermes Spring Fling kicks off in the Atrium. This fun and festive event reintroduces Hermes as the School’s patron and is jointly planned by the Undergraduate Business Council and the Office of Resource Development as a thank you to the McCombs community. Special thanks to our sponsors Frito-Lay, University Co-op and Compass Bank, who make this function possible. See the Hermes Spring Fling website for more details.
Learn more about Hermes.

Supply Chain Management Takes Hold at McCombs
In the past 10 years, supply chain management (SCM) has emerged as a compelling new strategy in operations management—or perhaps it would be more accurate to say set of strategies, as SCM comprises a number of activities. And according to Doug Morrice, a professor of management at the McCombs School and director of the School’s Supply Chain Management Consortium, SCM is here for the duration.
Get the full story.

Nokia Exec: Expect More Convergence
As general manager of entertainment and media in North and South America for Nokia, Nada Usina is responsible for N-Gage, the company's unique handheld video game console that also functions as a cell phone, MP3 player, FM radio and multiplayer gaming device. On March 11, after her keynote address at the Austin Mobility Roundtable, Usina fielded questions about the future of N-Gage and several rapidly converging sectors.
Get the full story.

McCombs Marketing Undergrads Aid U.S. Department of State
KXAN's R.J. DeSilva visted campus March 22 to profile the marketing efforts of McCombs undergraduates, who have been helping the U.S. Department of State recruit for the foreign service. With security concerns making it difficult to recruit foreign service officers, the government turned to students at The University of Texas at Austin to help develop new ways of attracting young officers.
Get the full story
Watch video clip of the KXAN segment (requires Windows Media Player)

General Motors CIO Predicts Upturn in Domestic IT Employment
At a recent VIP Lecture Series, General Motors CIO, Ralph Szygenda, explained the role of Information Technology in GM’s success.
Get the full story.

Executive Education Focuses on Strategic Marketing
Strategic Marketing: New Ideas for Challenging Times – April 21-23. Find new ways to meet customer needs and increase profitability. Understand the process of marketing strategy development and implementation; learn how to respond to the latest trends in Internet marketing and how to leverage this information explosion into higher value for your customers. Visit the Executive Education website to see our 2004 listing of programs. You may also call 800.409.3932 for more information.

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