|
 Symposium
on Globalization
Dean George Gau, Eli Cox, John Doggett and Vijay Mahajan
from McCombs join other business leaders in this symposium
on globalization Feb. 2. |
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Conducting Effective Meetings
with Janet Dukerich
Manager’s Coaching Group
Feb. 20 10:00–11:00 CBA 4.350
E-mail Del
Watson to sign up. |
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Super Bowl Commercials Using Extreme Humor
May Alienate Some Customers
 As the Super Bowl approaches and advertising executives and
brand managers wait for the responses to their expensive new
commercials, researchers in the Department of Marketing say that
ads using extreme humor may be striking the wrong chord with
some consumers. “There are always these moments in the humorous
ads when a distinct split in a consumer’s reaction occurs,” said
Marketing Professor Leigh McAlister. “Targeted consumers react
positively. Those customers who are not part of the target
market react negatively.”
Get the full story.
Butler Reappointed to Fulbright Foreign Scholarship Board
John Sibley Butler, director of the Herb Kelleher Center
for Entrepreneurship and the IC² Institute at The University of
Texas at Austin, has been reappointed to the J. William
Fulbright Foreign Scholarship Board by President George W. Bush,
the administration announced Jan. 9. The 12-member Board serves three-year terms and
selects the students, scholars and teachers whose
academic pursuits are supported by the Fulbright
Program, which awards about 6,000 new grants
annually. “For international politics I have found that this interchange
is the best thing to help others understand our culture,” Butler
said. “It’s good for our country.”
Get the full story.
 In the News: Konana Shows How
Technology Can Help Fight Corruption
The Hindu, Jan. 29, 2007
Could technology be the answer to India’s corruption
problem? In an op-ed published in India, Prabhudev
Konana, IROM associate professor, writes that the IT-enabling of
many government procedures would help limit direct dealings between
its representatives and citizens and therefore the chances for
bribes to take place. “The rhetoric of ‘brand India’ becomes meaningless when
common citizens have to suffer from this menace,” Konana writes.
Get the full story.
 International Students Offer Tips on Business in China
By Chantelle Wallace
Printing, paper, the compass, gun powder and ice cream were
invented in China. Surprising? Not for those who attended the
Jan. 25 MBA Plus Program seminar, “Averting International
Business Disasters in China.” Attendees learned China is one of
Texas’ top trading partners, according to the Texas Business and
Industry Data Center. The Lone Star State imported $12.3 billion
in merchandise from China last year, indicating that while China
may be geographically distant, it plays an important role in the
Texas economy.
Get the full story.
In the News:
Incentives May Induce Denser Downtown Dwellings
Austin American Statesman, Jan. 29, 2007
Affordable housing in downtown Austin may sound like an anomaly,
but not if proposed incentives are passed encouraging developers
to construct compact, taller buildings that allow for some units
to be sold or rented for less than the market rate. Eugene
Sepulveda, McCombs marketing lecturer, recommends providing
height and density bonuses in areas on the downtown periphery
such as Concordia University’s campus on 32nd Street, where
neighbors traditionally oppose denser development.
Get the full story.
McCombs School Job Postings:
See past issues of McCombs Weekly.
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