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The University of Texas at Austin
October 12, 2007   
McCombs School of Business
  Mahajan Wins Award for Best Book in Marketing
 Vijay Mahajan, McCombs School of BusinessMarketing Professor Vijay Mahajan has received the 2007 Berry-AMA Book Prize for the Best Book in Marketing from the American Marketing Association Foundation. His book, “The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century,” explains that the developing world now holds the greatest market potential for global companies. The book presents techniques and strategies necessary to win in this market, including creative ways to drive business using local infrastructure and local customs.
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Brown: Superior Portfolio Managers Can Be Identified
 Is it possible for investors to select, in advance, a superior portfolio manager? That is the question Finance Professor Keith Brown addressed before an audience of McCombs undergraduates during his Faculty Research Presentation Speaker Series talk Oct. 2. Brown’s research has examined the debate about the value of passive versus active portfolio management. He said that passive managers view the ability to consistently beat the market over time as impossible. The idea of active management is that some individuals possess superior information and can generate higher returns on investments. “Active managers are all about trying to capture alpha, which is the shorthand language for the value added,” Brown said. 
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Full-time MBA Student, Longhorn Football Player Named Draddy Trophy Semifinalist
 Dallas GriffinFirst-year MBA student, Dallas Griffin, has been named a semifinalist for the 2007 Draddy Trophy, which recognizes an individual as the absolute best in the country for his combined academic success, football performance and exemplary community leadership, the National Football Foundation & College Hall of Fame (NFF) has announced. Established to honor former NFF Chairman Vincent dePaul Draddy, a Manhattan College quarterback who developed the Izod and Lacoste brands, the award comes with a 24-inch, 25-pound bronze trophy and a $25,000 post-graduate scholarship.
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McCombs Staff Runs Silicon Labs Marathon Relay in Austin
Left to right: Bob Wheeler, director of operations for Executive Education, Kim Piwonka, Ruby Olmanson, Steven Burton and Dianne Priddy from the career management team competed in the Silicon Labs Austin Marathon Relay Sept. 30. The team came in 9th place in the state employee division! Though warm and muggy, it was a fun-filled day for everyone involved with lots of laughter and camaraderie.

In the News: MBA Alum Author of #1 Bestseller at Whole Foods
Austin Chronicle, Sept. 21, 2007
Deidre EarlsAfter a 30-year struggle with disabling psoriasis, Deirdre Earls, MBA ’93, finally refused chemotherapy and began researching ways to reverse her condition with nutrition. Finding success with a whole food, plant-based diet, Earls wrote “Your Healing Diet: A Quick Guide to Reversing Psoriasis and Chronic Diseases with Healing Foods,” which is now the #1 best-selling book at Whole Foods’ flagship store in Austin. The book helps readers gain control of their health through diet instead of prescription drugs. Earls said the results from the diet have been her primary marketing tool. “My focus has never been on publicity,” Earls said. “If I do the work and generate results for clients, their health improvements and reduced expenses do the marketing.”
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In the News: McCombs Grad Shops Value Stocks on CNBC
 CNBC, Oct. 10, 2007
 Craig Hester, BBA ’71, MBA ’72, president and CEO of Hester Capital Management, offered suggestions for value stocks on CNBC’s “Closing Bell” Oct. 10. His choices included Covidien (COV), Amdocs (DOX) and South Korean Telecom (SKN). “By taking a value approach, we try to minimize our downside risk and maximize or upside potential,” Hester said.
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