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 Peterson: Academics Rely Too Much on Students for Research
Remember when you were in college and professors tapped you to
be a subject for their research studies? Perhaps they asked you
to join in a consumer behavior study about eating habits or take
part in a marketing study about product preferences. If you were
lucky, you would get extra credit or maybe even some money. That
may have seemed an easy way to improve your grade point average
while helping out a researcher, but Robert Peterson, a marketing
professor and the John T. Stuart III Centennial Chair in
Business Administration, says that using college students as
research subjects may not be the best way to unlock valuable
information about human behavior.
Get the full story.
Senior Consultant to Lehman Brothers
Speaks at Winter Commencement
At the winter commencement ceremony Dec. 9, John H. Massey, senior
consultant to Lehman Brothers and chairman of the Fund of Funds
Investment Committee, spoke on
“The Changing Face of the Future and Your
Opportunities in the New World Ahead.”
Read the full speech.
McCombs School Powers Down for the
Holidays
Before you scatter off for the holiday break, don’t forget to
turn off things like your printer, your desk lamp and the office
thermostat. In an effort to conserve energy and keep costs down
over the break, the
McCombs Green Team has created a helpful, shutdown checklist
for you to review before you leave the office next week. There
are just a few simple things you can do to make a difference in
the school’s energy consumption. Please help us make the McCombs
School the greenest college on campus.
Get the holiday shutdown list.
In
the News:
How To Stand Out From the Herd
The Economic Times (India), Dec. 4,
2007
 After Akshay Mansukhani scored a 710 on his GMAT, he knew he
could retake it and get a 750 and climb to the 99th percentile, but instead chose to spend time on the essay portion
of his application. “The way the Indian education system is set
up, grades mean everything,” Mansukhani said. “But applying to
B-school
[in the U.S.] is like building a house. Your
scores are only one pillar, if it doesn’t have the other pillars
it doesn’t stand up properly.” Tina Mabley, director of
admissions at the McCombs School, recommends
checking in with student volunteers, meeting alumni or visiting
the school. It will automatically give you a better
understanding of the school and prevent you from using the
“three marketing slogans available on the Web site.”
Get the full story.
In
the News:
Business-Plan Competitions Become ‘American
Idol Meets Trump’
The Wall Street Journal, Dec. 11,
2007
Business plan competitions are
becoming an increasingly popular way for business owners and
would-be entrepreneurs to raise extra cash while honing their
business strategy. The school-based contests have become much
like an athletic competition. Student teams often spend months
preparing their plans and participating in in-school
competitions to get ready. The
Moot
Corp Competition, an international contest hosted by The University
of Texas in Austin, has been dubbed
the “Super Bowl of business-plan competitions” where the winners
from other college-based competitions face off.
Get the full story.
Staff Holiday Party Festive Gathering of Song, Auctions,
Raffles, Prizes (and Food)
Check out more photos on the McCombs Admin Portal.
McCombs School Job Postings:
See past issues of McCombs Weekly.
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