Open Source Workshop Panel Descriptions

Business Value Creation and Open Source
8:30 to 10:00 a.m.
Eidman Courtroom of the Connally Center for Justice at the UT Law School

This panel debates the plethora of economic and legal trends that affect the profitability of open source. How will the profitable open source business models look in the future?

Panelists: Andrew Whinston, McCombs School of Business
Ronald Mann, UT Law school
Ed Cavazos, Andrews Kurth
Ken Rozendal, IBM
Don Fussell

Moderator: John Bagby, Information School, Penn State

Open Source Peer-based Production Models for Cultural Content Products
10:15 a.m. to 11:45 noon
Eidman Courtroom of the Connally Center for Justice at the UT Law School

This panel will look at current peer-production business models and cultural content space, specifically music. What are the challenges that these models face? How might they be overcome? What will be the next-generation models for this multi-billion dollar business?

Panelists: John von Seggern, “Digital-Cut Lounge”
Bruce Pennycook, UT School of Music
Tony Reese, UT Law School
Pat Burkart, School of Communication Texas A&M University

Moderator: Karl Lang, Baruch College

Beyond Software: Open Source/Peer Production Models in R&D, Marketing…
1:00 pm – 2:30 pm
Eidman Courtroom of the Connally Center for Justice at the UT Law School

The open source community supports voluntary collaboration and cooperation. This has become an accepted practice in software creation, but seems diametrically opposed to the competition that usually fuels the capitalist model. Open source is being embraced by traditional businesses as diverse as pharmaceutical companies and household-products giants. This panel will explore the success and stumbling of these endeavors and try to gain a clearer view of the adoption of open source by the larger business environment.

Panelists: Tony Tsai, Procter and Gamble
Petri Salonen, CEO, TELLUS International Inc.
John Allison, McCombs School of Business, UT
Tony Lanagan, National Instruments

Moderator: Hank Jones, Intersect Technology Consulting

Creative Commons (CC) Model
2:45 pm – 4:15 pm
Eidman Courtroom of the Connally Center for Justice at the UT Law School

As the brainchild of Lawrence Lessig, the creative commons initiative is devoted to expanding the range of creative works available for others legally to build and upon and share. Creative Commons has received worldwide success (e.g., licenses have been issued over 26 countries) but also criticism. This panel will examine the viability of CC model.

Panelists: Walter F. McDonough, General Counsel, Future of Music Coalition
Molly Van Houweling, Berkeley Law School
Xuan-Thao Nguyen, SMU Law School

Moderator: Oren Bracha, UT Law School

Leadership and Management in Open Source Organizations
4:15- 5:45 pm
Eidman Courtroom of the Connally Center for Justice at the UT Law School

This panel debates the organizational issues pertaining to open source and community-based organizations (leadership, identity, and knowledge management). Under what circumstances do particular approaches, technologies, social designs, reward structures, and coordination methods render effective open source organizations?

Panelists: Don Turnbull, UT Information School
Marc-David Seidel, School of Business, University of British Columbia
Sharon Strover, Radio-TV-Film Department, University of Texas
Bin Gu, McCombs School of Business
Rich MacKinnon, Austin City Wireless Project

Moderator: Erin DeFosse, ATI, University of Texas at Austin