The Workshop on Social and Business Analytics (WSBA) provides a platform that brings practitioners and academics together to exchange ideas and experiences. This exchange helps better understand social and data analytic strategies, and to capture insights for improved managerial action. This event is a must-attend for corporate strategists, marketing professionals, senior managers, and academics to network and create connections for enriching the future research endeavors.
Leaders in the field will share their insights and experiences on:
- Using social media to know customers
- Using social and mobile platforms for advertising
- Understanding value of social media for marketing and customer engagement
- Policies and direction for information use and exchange
- Analyzing big data for decision making
Interested attendees will be involved in:
- Developing social media strategies for their corporations
- Evaluating mobile platform for increasing customer reach
- Leading data analytics for improved decision making
- Academic research on social media and data analytics
- Policy making
Track 1 Speakers
VP, Strategic Insights
Frito-Lay North America
- Pam currently leads a 30-member team of strategy, insights, and analytic professionals at Frito-Lay, a leading CPG company with six brands over $1 billion in sales. She and her team...
are known for going beyond traditional research to lead a wide range of work including: demand-based innovation and growth strategy through advanced marketplace understanding, foresight, and consumption projections; portfolio management and plan forecasting through advanced analytics; new product, communication, and retail optimization through advanced understanding of consumer/shopper decision sciences—using implicit and explicit techniques; change management deployment to ensure learning is activated across the system.
Pam serves on the advisory board of the University of Texas Center for Customer Insight and Marketing Solutions. She graduated with honors and a B.B.A. from Saginaw Valley State University and holds a professional certification in marketing research from The University of Georgia.
Vice President Global Partnerships
- Blake Chandlee is the Global Vice President of Facebook’s GMS Partnership Team. In this role, Blake oversees the strategy, partnerships and commercial relationships across the major holding companies, strategic technology partners...
such as PMD’s, DSP’s, and Data/Audience partners, and Facebook’s key global accounts. Blake started at Facebook in 2007 and spent the first four years building Facebook's International business and was responsible for launching offices across EMEA, APAC and LATAM before returning to the US in his current position.
Prior to Facebook, Blake spent 5 years at Yahoo! in a variety of domestic and international roles, the last of which was at Yahoo! UK Ltd as the Vice President and Commercial Director of the business. There, he played an instrumental role in setting the strategic direction of the organization, leading agency and client sales teams and driving partnerships across the UK and Pan-European market. Earlier, Blake was a founder and senior partner in Kryptonite Ventures, a consulting service focused on new product development and business development. He has also been part of various founding teams resulting in three new companies that focused on the intersection of consumers and media.
Blake is on the board of Modern Times Group, a leading international entertainment broadcasting group, and is an active member in the advertising industry community. Blake lives in Austin, TX and is based out of the Austin office. He holds a bachelor’s degree in management from Gettysburg College.
Vice President, Global Brand
- Amy Hayes brings nearly 20 years of business and consumer marketing and communications experience to Bazaarvoice where she is vice president of Global Brand. She oversees...
the company's brand-building functions, including corporate reputation and relations, traditional and social media, content marketing, industry analyst relations, and executive communications.
Prior to Bazaarvoice, she spent 11 years with Dell, managing communications for several different business units and corporate functions, including the company’s Public sector business, Small and Medium Business unit, Corporate Affairs as well as Corporate Reputation and Relations. Her global perspective comes from managing communications for Dell across the Europe, Middle East and Africa region for three years based in London.
She earned a bachelor’s degree in journalism from the University of Missouri. Amy is also a small business owner for a circus arts school, Sky Candy, based in Austin.
Director of Social Media and Digital Marketing
Whole Foods Market
- Natanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been...
working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage with their constituents. At Whole Foods she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer experience that differentiates a brand, drives loyalty, and supports the retail experience. Additionally Ms. Anderson is leading a team that enables more than 1500 team members working on more than 800 social channels to be empowered local stewards of that shared customer experience. Ms. Anderson blogs about loving food, drink, and living in Austin Texas at the Austin Food Lovers’ Companion (austinfoodlovers.com).
Co-founder and CEO
- Mike is the CEO and co-founder of Together Mobile, an Austin-based software startup he founded in 2013 with the mission of helping global brands create direct relationships with consumers. Mike has held...
executive product, marketing, and strategy roles in public technology companies, high-growth startups, and large-caps in the SF Bay Area and Austin. Prior to founding Together Mobile, Mike held the roles of Chief Strategy Officer and Chief Product Officer at Bazaarvoice (NASDAQ: BV), the world’s largest social software company at the time of his departure. Over 5 years built a team of over 60 designers, product managers, strategists and sales engineers who conceived future products and market strategies for the business. During his tenure, the company grew from $20 to nearly $200m in annual revenue while launching new solutions for mobile, networks, social media, and advertising. Prior to Bazaarvoice, Mike has held a range of executive product and marketing roles at startups and established software companies including Baynote, Interwoven (now HP), Cisco Systems, Dell Computer, and ExxonMobil.
Mike holds an MBA from the University of California at Berkeley and a BBA from the University of Texas at Austin. He has served as a guest lecturer at Stanford University and the University Texas where he also serves on the Information Management Advisory Board at the McCombs School of Business.
- Claudia Perlich currently acts as chief scientist at Dstillery (previously m6d) and in this role designs, develops, analyzes, and optimizes the machine learning that drives digital advertising. She has published...
more than 50 scientific article and holds multiple patents in machine learning. She has won many data mining competitions and best paper awards at KDD and is acting as General Chair for KDD 2014. Before joining m6d in February 2010, Perlich worked in the Predictive Modeling Group at IBM’s T. J. Watson Research Center, concentrating on data analytics and machine learning for complex real-world domains and applications. She holds a PhD in information systems from NYU and an MA in computer science from Colorado University and teaches in the Stern MBA program at NYU.
Senior Director, Portfolio Demand Strategy & Analytics
- Shyam Venugopal is Senior Director, Portfolio Demand Strategy & Analytics for PepsiCo/Frito-Lay. In this role, he is the North American leader for demand sciences and related analytical initiatives, aimed at developing...
a comprehensive understanding of total demand journey from demand realization to demand fulfillment. He is also responsible for leading business growth driver analytics to maximize portfolio growth and return on investment.
Shyam is a seasoned analytics professional with over 13 years of experience formulating analytical solutions towards better understanding consumer behavior. He has extensive experience in areas of market mix modeling, marketing ROI attribution analyses and mix optimization, pricing analytics and forecasting. Before joining Frito-Lay, he served as Vice President, Consulting Services for market fusion analytics. He has also held positions with Oracle and i2 Technologies. He is on the board of trustees for Marketing Sciences Institute.
He has a bachelors in Engineering from the Indian Institute of Technology (IIT), Madras and a MS in Engineering from Purdue University.
Chief Technology Officer
- Brandon Burris serves as Co-Founder and Chief Technology Officer at SnapTrends. He is the primary architect of our innovative location listening lens technology and remains very active, leading the development and engineering teams. Prior to...
launching the company, Brandon founded and served as CEO of Paddington Media, a boutique web development firm. Brandon’s technical expertise is in software development and architecture of cloud based applications and services. Originally from Oklahoma, Brandon has a bachelor’s degree (Government) from the University of Texas and resides in Austin.
Professor, Associate Dean of Research, Doctoral Programs, and
Strategic Initiatives & Chief Research Officer
- Paul A. Pavlou is the Milton F. Stauffer Professor of Information Technology and Strategy at the Fox School of Business at Temple University. He is the ...
Fox School's Chief Research Officer and Associate Dean of Research, Doctoral Programs, and Strategic Initiatives. He is also the Executive Director of a newly-created Office of Research, Doctoral Programs, and Strategic Initiatives.
Paul received his Ph.D. from the University of Southern California in 2004. Paul was ranked first in the world in publications in the two top MIS journals (MISQ and ISR) for 2010-2012. His work has been cited over 10,000 times by Google Scholar and over 3,000 times by the Social Science Citation Index (SSCI) of the Institute of Scientific Information (ISI).
Chief Decision Scientist
Dell Marketing Operations
- Dr. Rajagopalan is a leader with a rich blend of experience that includes a number of business critical areas including marketing science, infrastructure and cloud computing, strategic consulting services, supply chain management, and operations management. In his current...
role as a Chief Decision Scientist, Ramesh is responsible for introducing, innovating and utilizing advanced analytical methods for customer targeting and lead scoring that drive sales and marketing activities across the globe. Before joining Dell in 2007, Dr. Rajagopalan has held leadership positions at SmartOps (now SAP), Deloitte Consulting, IBM Global Services and i2 Technologies (now JDA).
Prior to his leadership roles in the industry, Dr. Rajagopalan has over a decade of experience in the academia that includes teaching, research, scholarship and service. He is an acclaimed subject matter expert and a renowned professional media, conference, and seminar author. He has doctorate and master’s degrees in Industrial Engineering from Texas Tech University and an Executive MBA from the McCombs School of Business at the University of Texas, Austin.
Professor of Information, Operations, and Management Sciences
Professor of Marketing
New York University
Mikołaj Jan Piskorski
- Anindya Ghose is a Professor of Information, Operations, and Management Sciences and a Professor of Marketing. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the...
Robert L. & Dale Atkins Rosen Faculty Fellow at NYU's Leonard N. Stern School of Business. He is also a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value from user-generated content in social media; estimating the impact of search engine and display advertising; modeling consumer behavior on the mobile Internet; modeling the impact of Internet-based crowdfunding and crowdsourcing markets; and measuring the welfare impact of electronic markets. He has worked on product reviews, reputation and rating systems, sponsored search advertising, mobile commerce, mobile social networks, crowdfunding, product search engines, and online markets. He has also worked on the economics of IT-based price discrimination and the economics of information security. He frequently consults for leading firms in the advertising, digital media, information technology, retail, financial services, telecommunications, and travel industries on projects related to internet marketing, social media analytics, mobile marketing and digital marketing analytics. He also plays a senior advisory role to several start-ups in the Internet space.
He sits on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.
Associate Professor of Business Administration
Harvard Business School
- Mikołaj Jan Piskorski, who often goes by Misiek, is an Associate Professor of Business Administration and Richard Hodgson Fellow in the Strategy Unit at the Harvard Business School. Misiek received...
B.A and M.A. (Cantab) from University of Cambridge where he read Economics and Politics at Christ's College. Subsequently, he received his A.M. in Sociology and Ph.D. in Organizational Behavior from Harvard University. After completing his Ph.D. he became a faculty member in the Organizational Behavior area at the Graduate School of Business at Stanford University. In 2004, he returned to Harvard to teach the Required Curriculum Strategy course in the MBA Program. He is now teaching his own Elective Curriculum class: Competing With Social Networks. In addition, Misiek teaches in Building and Sustaining Competitive Advantage, Driving Digital and Social Strategy, Media Strategies and Strategic IQ Executive Education programs as well as in a number of custom programs.
Misiek is an expert on why and how people use various on-line social platforms, both in the U.S. and abroad. He also studies how firms can leverage these platforms to build social strategies. He also applied many of these insights to large organizations as they seek to become more agile and use social networks to execute their strategies. He has documented this research in a book called A Social Strategy: How We Profit From Social Media, forthcoming in May 2014.
Professor, Director of Herb Kelleher Center for Entrepreneurship
University of Texas at Austin
- John Sibley Butler is the Director of the Herb Kelleher Center for Entrepreneurship and Small Business (McCombs School of Business). A past Director of the IC2 Institute, Professor Butler...
has been influential in the start-up community in Austin and globally. He and his wife Rosemary were the first investors in Glofish, a bio-genetic company which revolutionized the pet industry, where he now sits on the Board of Directors as well as start-ups True Temperament USA and Tagcash TV. His books include Global Perspectives on Technology Transfer and Commercialization (with David Gibson), The Development of University-Based Entrepreneurship Eco-Systems (with Fetters, Greene and Rice), Immigrant and Minority Entrepreneurship (with George Kozmetsky), Entrepreneurship and Self-Help Among Black-Americans and An American Story: Entrepreneurship and Wealth Creation among Mexican Americans. His recent awards include The LSU Alumnus of the Year Award (LSU), and the Technology Innovation Special Achievement Award (Austin Business Journal). He received his undergraduate degree from LSU, Baton Rouge and the Ph.D. from Northwestern University in Evanston, Illinois.
Assistant Professor of Information, Risk & Operations Management
University of Texas at Austin
- Rajiv Garg is an Assistant Professor of Information, Risk, and Operation Management at McCombs School of Business. He received his PhD from the School of Information Systems and Management at the Heinz College, Carnegie Mellon University. He received...
graduate degrees in Computer Science and Electrical Engineering, both from University of Southern California and an undergraduate degree in Electrical Engineering from Indian Institute of Technology, Banaras Hindu University in India. His research interests are on the intersection of economics, marketing, and information systems with a focus on digital, social and mobile platforms. Rajiv is a senior member of IEEE and has been serving on the board of various small corporations in the past decade. Rajiv’s research work has appeared in the MIS Quarterly (MISQ), Journal of Management Information Systems (JMIS) and various peer reviewed conference proceedings.
Track 2 Speakers
Economics Research Group
Facebook Data Science
- Michael Bailey heads the economics research group within Facebook Data Science. The economics research group are a collection of empiricists who build models of Facebook’s business and user and advertiser behavior. He earned his...
PhD in economics in 2012 from Stanford University and wrote about internet economics and digital advertising. He began his career as one of Facebook’s first economists and built Facebook’s advertiser demand forecasting system and provided expertise into the design of Facebook’s ad auctions. Previous to Facebook, Bailey was a research intern at Yahoo! studying targeted advertising and advertising marketplaces.
- Sharad Goel is a Senior Researcher at Microsoft Research - New York City, where he works in the general area of computational social science, an emerging discipline at the intersection of...
computer science, statistics, and the social sciences. He is particularly interested in large-scale empirical analyzes that address questions motivated by sociology and economics. Sharad holds a PhD in Applied Mathematics and a Masters in Computer Science from Cornell, and a BS in Mathematics from the University of Chicago. Following postdoctoral positions in the math departments at Stanford and the University of Southern California, he worked in the Microeconomics and Social Systems group at Yahoo Research.
Professor of Information Technology & Public Policy
Carnegie Mellon University
- Alessandro Acquisti is a professor of information technology and public policy at the Heinz College, Carnegie Mellon University (CMU) and the co-director of CMU Center for Behavioral and Decision Research. He has held...
Associate Professor of Marketing
- Juanjuan Zhang is Associate Professor of Marketing at the MIT Sloan School of Management. She holds a Ph.D. in Business Administration from the University of California Berkeley and a B.Econ. from Tsinghua University. Zhang studies social...
interactions and marketing strategies. Her research covers industries such as consumer goods, social media, and healthcare, and functional areas such as product development, pricing, and sales. Her work combines theoretical and empirical methods, aiming to understand the root cause of market phenomena and to derive optimal strategy recommendations.
Zhang has received the Frank M. Bass Award for the best marketing thesis, and is a two-time finalist for the John D. C. Little Award for the best marketing paper. In 2011, she was named a Marketing Science Institute Young Scholar, a title awarded to “potential leaders of the next generation of marketing academics.”
Zhang currently serves as Associate Editor of Management Science and Quantitative Marketing and Economics. She also serves as the VP of Membership of the INFORMS Society for Marketing Science (ISMS).
Zhang teaches Marketing Management at MIT Sloan. She has received the MIT d’Arbeloff Fund for Excellence in Education, and has been nominated for the MIT Everett Moore Baker Memorial Teaching Award and the MIT Sloan Excellence in Teaching Award.
Assistant Professor of Information, Operations & Management Sciences
New York University
- Prasanna Tambe is an Assistant Professor of Information, Operations and Management Sciences (IOMS) at New York University Stern School of Business. His research focuses on the economics of technical skills. Much of this research...
analyzes emerging sources of Internet data to measure labor market activity at levels of detail than have been impossible to measure through traditional data sources. Specific research interests include how the spread of skills required to support new IT innovations (such as big data technologies) affects the diffusion of new technological innovations, as well how recent waves of technological change have impacted workers’ labor outcomes and career paths. This research has been supported by the Alfred P. Sloan Foundation, and has been published or is forthcoming in a number of academic journals including Management Science, Information Systems Research, Communications of the ACM, and Information Economics and Policy. His research has won several awards, including the Best Published Paper in Information Systems Research in 2012. He is a co-author of “The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce”, published by McGraw Hill in 2013. Professor Tambe received his S.B. and M.Eng. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and his Ph.D. in Managerial Science and Applied Economics from the Wharton School of the University of Pennsylvania.
Assistant Professor of Information Systems and Management
Carnegie Mellon University
- Beibei Li is an Assistant Professor of Information Systems and Management at Heinz College, Carnegie Mellon University. Beibei's research interests lie at the intersection between social and technical aspects of information technology. She is especially...
interested in topics related to social media, search engines, multi-channel advertising, and the role of business intelligence in digital marketing. Her recent interests focus on information technologies and financial innovation, interplay between search engine and social media, economics of mobile and location-based services, and user-generated content. To reach her goals, Beibei applies inter-disciplinary approaches combining econometrics, economic structural modeling, Bayesian modeling and randomized experiments, with crowd-sourcing and machine learning techniques such as text mining, sentiment analysis and image classification.
Beibei's work has been published in Marketing Science, Management Science and major IS, Economics, Marketing and Computer Science conferences and workshops. She is the winner of the Best Paper Award at the 20th International World Wide Web Conference (WWW 2011) and the winner of the Best Theme Paper Award at the International Conference on Information Systems (ICIS 2012). She is also the winner of the INFORMS ISS Nunamaker-Chen Dissertation Award, the ACM SIGMIS Doctoral Dissertation Award and the Herman E. Krooss Doctoral Dissertation Award. Prior to joining Carnegie Mellon University, Beibei received her PhD from Leonard N. Stern School of Business, New York University.
Professor of Information, Risk & Operations Management
The University of Texas at Austin
Sirkka Jarvenpaa received her B.S. from Bowling Green State University and her M.B.A. and Ph.D. from the University of Minnesota. Her research and teaching interests include global information technology, group and organizational decision support systems, and strategic use of information technology.
March 28, 2014
Shirley Bird Perry Ballroom (UNB 3.202)
2247 Guadalupe St
Austin, TX 78713
||Track 1 - Main
|| Track 2 - Research
||Breakfast & Registration
||Welcome & Keynote
||Main Session 1
||Research Session 1
||Main Session 2
||Research Session 2
||Lunch & Panel
||Main Session 3
||Research Session 3
||Main Session 4
||Research Session 4
||Posters & Reception
||Dinner & Networking
Call for Posters
The Workshop on Social and Business Analytics (WSBA) focuses on understanding the value of social, mobile and digital platforms. We welcome new research on how the innovation in these platforms is transforming the businesses and society. Specific areas of interest include (but are not limited to):
- E-commerce, M-commerce, and S-commerce
- Economics of information goods
- Platform strategy
- Network effects in products and industries
- Data-based marketing and pricing
- User privacy and data breach
- Social network analysis
WSBA 2014 will accept submissions in two formats via email:
- Extended abstracts for research-in-progress
- Full papers for completed unpublished research
Submitting research-in-progress: Authors should submit extended abstracts of their work in progress that are no more than six pages in length (single-spaced, 12 pt. font, one inch margins) including figures, tables and references. Submitting fewer than six pages is acceptable. These submissions will be evaluated based on the potential research contribution and the ability to stimulate interest and discussion at the workshop. Proposed work should be sufficiently complete by the time of the workshop.
Submitting completed but unpublished research: Authors should submit a current draft of a completed working paper. The paper should not have been accepted for publication at the time of submission. We recommend that submissions not exceed 32 of 12-point, doubled spaced text. WSBA does not assume copyright over work accepted for presentation and does not publish conference proceedings.
Please note: submit your paper in PDF format.
Registration Fee Award
Any graduate student submitting an unpublished work in an area of interest to the conference can apply to receive an award (of up to $100) that can be applied to the registration fee. Please submit a cover letter with your full paper indicating your current standing and career goals. The decision for the award will be at the discretion of the committee and availability of funds.
||January 1, 2014
||February 28, 2014
|Notice of acceptance:
||March 7, 2014
|Poster drafts (electronic) due:
||March 22, 2014
Registration is now open! Please visit the Workshop on Social and Business Analytics Registration Site.
Not ready to register, but want to know more? Fill out our survey to be included on our email list, and we'll let you know when we add speakers or update the agenda.
Registration Fee: $195
Regular Registration (Feb. 28 - Mar. 15):
Academics & Industry: $195
Full-Time Students: $145
UT Faculty & Staff: $145
Late Registration (after Mar. 15):
Academics & Industry: $295
Full-Time Students: $245
UT Faculty & Staff: $245
Networking Dinner (March 28): +$95
If you need an accommodation to participate in this event, please contact Caroline Walls or Nicole Gonzalez at WSBA@mccombs.utexas.edu no later than five (5) business days prior to the event.
The Texas Union
2247 Guadalupe St, Austin, TX 78713
The Workshop on Social and Business Analytics will be held on March 28, 2014 at The Texas Union located at 2247 Guadalupe St, Austin, TX 78713 in the Shirley Bird Perry Ballroom.
Radisson Hotel & Suites Austin Downtown
111 E. Cesar Chavez Street, Austin, TX 78701
Website: Radisson Hotel
A room block is in place for WSBA attendees for 2 nights, March 27th and 28th. You may reserve a room via our dedicated booking website or call the reservations line at 512-478-9611 (toll-free 800-395-7046). Reserve a room before March 3rd to receive the discounted group rate!
The Star of Texas Inn & Austin Folk House
611 W. 22nd St., Austin, TX 78705
Website: The Star of Texas Inn
Four Seasons Hotel
98 San Jacinto Blvd., Austin, Texas 78701
Website: Four Seasons Austin
500 East 4th Street, Austin, Texas 78701
Website: Hilton Austin
Hyatt Regency Austin
208 Barton Springs Road, Austin, Texas 78704
Website: Hyatt Regency Austin
Omni Hotel Austin
700 San Jacinto Blvd., Austin, Texas 78701
Website: Omni Hotels
The Stephen F. Austin Inter-continental Hotel
701 Congress Avenue, Austin, Texas 78701
Website: Austin Intercontinental Hotel
Registration, submission, and/or sponsorship inquiries may be directed to: