The University of Texas at Austin
McCombs School of Business
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Minette DrumwrightAssociate ProfessorCollege of Communication and College of Liberal Arts Ph.D., The University of North Carolina at Chapel Hill M.B.A., Baylor University B.A., Baylor University |
Minette (Meme) Drumwright is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Professor Drumwright has been on the Marketing faculties of the McCombs School of Business and the Harvard Business School.
Professor Drumwright’s research has spanned the areas of marketing and communication. Her current focus is in the area of corporate social responsibility and business ethics. She examines how managers and consumers integrate noneconomic criteria related to society into their decision making. She has studied noneconomic criteria in a variety of contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible organizational buying, and corporate volunteerism. Her articles and cases have been published in a variety of books and journals. Her article with Patrick E. Murphy, “How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia and Moral Imagination,” won the Journal of Advertising 2004 Best Article Award and the U.T. College of Communication’s 2005 Research Award.
Professor Drumwright received the 2004 Joe and Bettie Branson Ward Excellence Award for her research and teaching related to ethics and social responsibility. She has also won two school-wide teaching awards for her MBA courses. She teaches in various corporate executive education programs in North America and abroad. Her teaching fields include marketing strategy, marketing management, advertising, marketing communication for nonprofit organizations, marketing and society, and leadership and ethics. Prior to graduate school, she worked for seven years in advertising and public relations.
