The University of Texas at Austin
McCombs School of Business
 |
Raj RaghunathanAssistant ProfessorDepartment of Marketing Ph.D., New York University MBA, Indian Institute of Management B.S.ME., Birla Institute of Technology and Sciences |
Dr. Raj Raghunathan conducts research in Affect and Decision
Making, and Hedonic and Utilitarian Consumption with a focus on
Consumer Behavior. Raj’s work juxtaposes theories
from psychology, behavioral sciences, decision theory and marketing
to document and explain interrelationships between affect and
consumption behavior.
Raj’s work has been published in top marketing and psychology
journals such as, The Journal of Marketing, The Journal of Consumer
Research, Motivation and Emotion, Organizational Behavior and Human
Decision Processes, and The Journal of Personality and Social
Psychology. His work has also been cited in such popular newspapers
as The New York Times, The Los Angeles Times, the Houston Chronicle,
and the Austin American Statesman.
Some of his recent and representative publications include:
Rajagopal Raghunathan, Michel T. Pham, and Kim P. Corfman. 2006.
Informational Properties of Anxiety and Sadness, and Displaced
Coping. Journal of Consumer Research 32(4), 596-602.
Rajagopal Raghunathan and Kim P. Corfman. 2006. Is Happiness
Shared Doubled and Sadness Shared Halved?: Social Influence on the
Enjoyment of Hedonic Experiences. Journal of Marketing Research
XLIII (3), 386-394.
Rajagopal Raghunathan, Walker-Naylor, Rebecca, and
Wayne D. Hoyer. 2006. The Unhealthy = Tasty Intuition and Its
Effects on Taste Inferences, Enjoyment, and Choice of Food Products.
Journal of Marketing 70 (4), 170-184.
Dr. Raghunathan was recognized as a Marketing Science Young Scholar
in 2006, for his contributions to the field of Marketing, and was
awarded the NSF Career Grant Award in 2006. He teaches Customer
Insights for both undergraduates and MBAs at the McCombs School of
Business, and leads the Global Connections trip to India for the
MBAs.
