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Storytelling to Deepen Understanding

and Create Impact

  • The Key to Great Design is Building Empathy

    Teams build this empathy most effectively when they dig into the stories of the people for whom they are designing, and elicit the richness of their experiences. Learn to utilize storytelling as an effective way to create more impact in your organization by producing more powerful and persuasive messages.



  • Learn the key opportunities and methods for building more empathy (within external customers or internal constituents) to drive the innovation design process
  • Learn to build the expertise, tools, and methodologies needed to help your customers and constituents share their stories in ways that create a strong understanding of your design challenges
  • Gain an understanding of the deeper motivations of your customers
  • Build a practice of creating narratives and stories to communicate richer and more powerful messages

Enrollment Options

  • Individual Enrollment

    Enroll in this course as an individual.
  • Group and Custom Enrollment

    Enroll as a team, or customize this program for your organization.


There are no sessions scheduled at this time. For more information about the next class date, please contact us at or 512-471-5893.

Who Should Attend?

This course is appropriate for a variety of professionals across verticals. Whether you work for a global corporation or a small business, we can help. 


Design thinking is just as powerful for solving internal business challenges as it is for designing products and services for customers. Participants typically are:


  • Executives looking to accelerate innovation within their organization
  • Directors and managers who want to help their teams be more productive
  • Entrepreneurs who want to tackle complex customer problems
  • Teams that need to work together more effectively to solve challenging problems


Design thinking has generated high-profile successes in technology and consumer products, but its value has also been proven across industries and functional areas. Regardless of your industry, design thinking can help your teams be more innovative and productive.


There are no prerequisites for this course.

Stephen Walls Headshot
  • Stephen Walls

    Stephen Walls is a Senior Lecturer in the Marketing Department at The University of Texas at Austin. He teaches courses on Marketing Principles, Brand Management, Digital/Social/Mobile Marketing, and Design Thinking within the BBA and MBA programs, along with the Masters in Engineering Management program. He has received a number of teaching awards since joining the McCombs faculty in 2002.

Demonstrate Your Expertise with a Certificate

  • Reimbursement Options

    Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
  • Course Location

    In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.

Other Design Thinking Courses

Design Thinking Essentials for Business

Design thinking offers a proven method of consistently generating innovative solutions by focusing on the needs and experiences of the customers, partners or coworkers you're creating solutions for.

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Gaining & Analyzing Key Insights to Drive Innovation

The capability to capture and analyze extremely large sets of quantitative data have dramatically transformed our ability to see what has happened in the past and what is happening today.

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Mastering Ideation & Prototyping to Drive Innovation

We’ve all stared at a blank page hoping for inspiration to strike. Teams need much more reliable and productive idea generation methods.

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    Two Thinking Caps: Divergent and Convergent Thought

    Use divergent and convergent thought techniques with your team to find optimal solutions to problems.
  • 5 Ways to Jumpstart Your Innovation Engine

    Despite valiant attempts, organizations still struggle to create a robust engine of innovation due to a number of systemic points of failure.

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