| Title: | Advocacy: Championing Ideas and Influencing Others |
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| Dates: | March 18-19, 2008 and November 4-5, 2008
Registration Deadline: 3 weeks prior to program start date Late Registration (within 3 weeks): Contact Registrar' Office to check space availability. . |
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| Duration: | 2 day program: 8:30 am - 4:30 pm | |
| Faculty: | John A. Daly, Ph.D., Minette (Meme) Drumwright, Ph.D. | |
| Cost: | $2300 (Spring ’08); $2400 (Fall ’08). Fee includes all program materials, breakfast, breaks, and lunch for each day. Team rates and alumni discounts available. Registration is not complete until payment is received. | |
Texas Executive Education
Executive Education :
Open Enrollment Programs : Advocacy: Championing Ideas and Influencing
Others
Advocacy: Championing Ideas and Influencing Others
"An eye opener - now I know that I have a lot of control over my
success."
John Salinas, Director of Operational Accounting
SSP Circle K
Description
Good ideas don’t ever sell themselves, they must be sold – or advocated. Some people seem to know how to sell their ideas with ease while generating personal loyalty at the same time. For others, this talent is a mystery. In this unique program, you will learn the basic marketing concepts that affect your personal success – why you should consider yourself a brand that produces products in a competitive marketplace, and why you have to protect and continually bolster your image. You will walk away with knowledge to construct and deliver your message, to position and differentiate your ideas, to generate loyalty and commitment, and to handle objections, problem people, and difficult situations. This program is designed for anyone who wants to enhance their communication skills to be able to convince others of the value of their ideas.
Topics
- Bolstering advocacy effectiveness
- Building and sustaining loyalty
- Positioning and differentiating yourself and your ideas
- Creating persuasive strategies
- Becoming an effective advocate and communicator
- Creating and maintaining relationships that work
Key Benefits
- Develop and implement an internal marketing plan
- Construct and deliver persuasive messages that work in any context
- Build and nourish your alliances and networks
- Generate loyalty and commitment from colleagues and contacts
- Find and use mentors, and/or become a mentor
- Sponsor and spread change throughout the organization
- Use narratives and stories to communicate a message
- Overcome objections and handle problem people and/or situations
- Present ideas with impact and impetus
- Tailor your messages for different audiences
Continuing Education Units
Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.
