McCombs School of Business
Texas Executive Education
Executive Education : Open Enrollment Programs : Advocacy: Championing Ideas and Influencing Others

Advocacy: Championing Ideas and Influencing Others

Title: Advocacy: Championing Ideas and Influencing Others Enroll
Dates: September 15-16, 2009 or February 25-26, 2010
Registration Deadline: 3 weeks prior to program start date
Late Registration (within 3 weeks): Contact Registrar' Office to check space availability.
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Duration: 2 day program: 8:30 am - 4:30 pm
Faculty: John A. Daly, Ph.D., Minette (Meme) Drumwright, Ph.D.
Cost: $2450.  Fee includes all program materials, breakfast, breaks, and lunch for each day. Team rates and alumni discounts available. Registration is not complete until payment is received.

"An eye opener - now I know that I have a lot of control over my success."
John Salinas, Director of Operational Accounting
SSP Circle K


Description

In today’s tough competitive world, good ideas are especially important. Regrettably good ideas don’t ever sell themselves, they must be sold – or advocated. Some people seem to know how to market their ideas with ease while generating personal loyalty at the same time. For others, this talent is a mystery. In this unique program, you will learn the basic marketing concepts that affect your success at convincing others to adopt your ideas. You will walk away knowing how to construct and deliver your message, to position and differentiate your ideas, to generate loyalty and commitment, and to overcome resistance and be more persuasive. This program is designed for anyone who wants to enhance their influencing skills to be able to convince others of the value of their ideas.

Topics

Key Benefits

Continuing Education Units

Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.