Advocacy: Championing Ideas and Influencing Others

"An eye opener - now I know that I have a lot of control over my success."
John Salinas, Director of Operational Accounting
SSP Circle K

Description

In today’s tough competitive world, good ideas are especially important. Regrettably good ideas don’t ever sell themselves, they must be sold – or advocated. Some people seem to know how to market their ideas with ease while generating personal loyalty at the same time. For others, this talent is a mystery. In this unique program, you will learn the basic marketing concepts that affect your success at convincing others to adopt your ideas. You will walk away knowing how to construct and deliver your message, to position and differentiate your ideas, to generate loyalty and commitment, and to overcome resistance and be more persuasive. This program is designed for anyone who wants to enhance their influencing skills to be able to convince others of the value of their ideas.

Topics

• Bolstering advocacy effectiveness
• Building and sustaining loyalty
• Positioning and differentiating yourself and your ideas
• Creating persuasive strategies
• Becoming an effective advocate and communicator
• Creating and maintaining relationships that work

Key Benefits

• Develop and implement an internal marketing plan
• Construct and deliver persuasive messages that work in any context
• Build and nourish your alliances and networks
• Generate loyalty and commitment from colleagues and contacts
• Find and use mentors, and/or become a mentor
• Sponsor and spread change throughout the organization
• Use narratives and stories to communicate a message
• Overcome objections and handle problem people and/or situations
• Present ideas with impact and impetus
• Tailor your messages for different audiences

Continuing Education Units

Participants earn 1.4 continuing education units (CEUs). A certificate of completion will be presented from Texas Executive Education.