Strategic Management

Title:	Strategic Management
Dates:	October 1-2, 2009 or April 13-14, 2010 Registration Deadline: 3 weeks prior to program start date Late Registration (within 3 weeks): Contact Registrar' Office to check space availability.
Duration:	2 day program: 8:30 am - 4:30 pm
Faculty:	Tim Ruefli, Ph.D., Tassu Shervani, Ph.D.
Cost:	$2450.  Fee includes all program materials, breakfast, breaks, and lunch for each day. Team rates and alumni discounts available. Registration is not complete until payment is received.

Description

This program is designed to acquaint managers with the basics of strategic thinking and strategic analysis as it is practiced. This program is intended to enhance strategic capabilities of both line and staff managers. In addition to showing how the various tools and techniques that are commonly employed in strategic analysis are employed, the emphasis in the course will be on acquiring an understanding of the economic forces that underlie successful strategic actions, on understanding how to perceive products, processes, firms and industries in a strategic manner, and on how to think strategically.

The first session will cover the key elements of strategy as exemplified by Michael Porter’s approach to industry analysis (the approach that currently dominates strategy). The various levels of strategy in an organization will be defined, illustrated and discussed. A general outline of the strategy process will be examined and Porter’s five forces analysis will be explained.

The second session will introduce the traditional economic factors that underlie strategy, including economies of scale and scope and the experience curve. The concept of generic strategies will be examined and related to the value chain and then discussed in terms of a variety of examples. The session will conclude with an in-depth discussion of the strategic performance of a firm that is about to achieve dominance of its industry.

Topics

• The Concept of Strategy
• Levels of Strategy
• Sustained Competitive Advantage
• Strategic Vision
• Industry Analysis
• Economics of Strategy
• Value Chain Analysis
• Enhanced SWOT Analysis
• Strategic Position
• Strategy Implementation

Key Benefits

• Learn how the various tools and techniques of strategic analysis are employed
• Enhance strategic capabilities of both staff and line managers
• Acquire an understanding of the economic forces that underlie successful strategic actions
• Identify the strategic forces affecting your area of business
• Understand the economic drivers that affect strategy
• Learn how to perceive products, processes, firms, and industries in a strategic manner
• Understand the strategy implementation process
• Learn how to think strategically

Continuing Education Units

Participants earn 1.4 continuing education units (CEUs) and a Texas Executive Education program certificate.