Customer-Centric Marketing

MSMD|Marketing Strategy and Market Dynamics

Develop a thorough understanding of the concepts behind marketing strategy. Acquire a foundation for building internally consistent marketing campaigns.

Objective

Everyone within an organization has the power to build up or tear down your brand. Understanding markets and how you create value is a critical factor for your organization’s success. Whether you are developing marketing campaigns or need a better understanding of the part you play in your organization’s marketing strategy, this program emphasizes and explores the importance of a marketing mindset across departments. Designed to help you develop a thorough understanding of the concepts behind marketing strategy, you will leave with the foundation for building and benefiting from internally consistent marketing campaigns.

Topics
  • The strategic marketing planning process
  • Understanding customer segmentation and the customer decision process
  • Product life cycle and the marketing mix
  • Overview of marketing mix strategies to use at different stages of the PLC
  • Promotion strategy place/ distribution strategy callaway case
  • Marketing as firm strategy
Benefits
  • Identify unmet customer needs and create a compelling message that illustrates how your solution
  • meets those needs
  • Balance listening to your customers with helping to shape their preferences
  • Develop a strategy for building your brand
  • Determine your product’s place in the product life cycle
  • Discuss pricing, promotion and place as a function of where you are in the product life cycle
  • Develop and implement effective lean marketing programs
Faculty

Kapil Jain, Ph.D., Senior Lecturer, Department of Marketing
Kate Mackie, Ph.D., Distinguished Senior Lecturer, Department of Marketing

Course Details

Price: $2,950.00

Customer-Centric Marketing

Date
Duration
Location
Instructor

09/15/15 - 09/16/15

8:30 a.m. - 4:30 p.m.

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Kapil Jain
Kate Mackie