Driving Business Performance Through Marketing
In this hands-on, simulation-based workshop, you will learn how to market effectively in a dynamic, competitive marketplace.
Put marketing theory and fundamentals into practice in this hands-on, simulation-based workshop. In this dynamic, interactive experience you and your fellow workshop participants manage the business for three years, and make 12 quarterly decisions with the objective of outsmarting and out-executing the competitors built into the simulation.
Make decisions around market research, target market selection, positioning, product design, pricing, distribution channels, sales force management, and marketing communications to put techniques to practice. Using metrics generated by the simulation, you will repeatedly analyze your position, evaluate the effectiveness of your strategy, and develop and execute strategy adjustments.
Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.
Two-day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Dr. Kapil Jain is a Senior Lecturer in Marketing and a Fellow at The Center for Customer Insight & Marketing Solutions at the McCombs School of Business. He is also the Assistant Chair of the Marketing Department.
Dr. Kate Mackie is an award-winning professor in the Department of Marketing at the Red McCombs School of Business at the University of Texas at Austin. She teaches MBA, MSTC, and Executive Education classes in marketing, marketing strategy, marketing of technological innovations, buyer behavior, process improvement facilitation, international business operations, and customer insight.
10/29/15 - 10/30/15
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705
Kate MackieKapil Jain
05/16/16 - 05/17/16