Figure out what your market really wants -- instead of just what they are telling you -- and learn how to follow through with the right product launched in the right way.
Only 35 percent of new products launched by established companies succeed in the market. That figure drops to 10 percent when you move to the startup world. If you look at the United States economy alone, this translates into a $260 billion dollar annual loss around new product failures. Discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process and avoid these common pitfalls of launching a new product.This two-day class covers the strategy and tactics of market validation using a three-step process outlined in the book "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity" (Wiley, 2010) by Dr. Rob Adams.
Rob Adams, Ph.D., Lecturer, Department of Management
11/11/15 - 11/12/15
8:30 a.m. - 4:30 p.m.
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705