Market Validation

Marketing

Figure out what your market really wants -- instead of just what they are telling you -- and learn how to follow through with the right product launched in the right way.

Overview Benefits Topics Special Features Additional Information Faculty Sessions


Overview

Only 35 percent of new products launched by established companies succeed in the market. That figure drops to 10 percent when you move to the startup world. If you look at the United States economy alone, this translates into a $260 billion dollar annual loss around new product failures. Discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process and avoid these common pitfalls of launching a new product.This two-day class covers the strategy and tactics of market validation using a three-step process outlined in the book "If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity" (Wiley, 2010) by Dr. Rob Adams.

Marketing

Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.

Two-Day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


Benefits

  • Understand if more time and effort should be invested during fast triage of your idea in The Ready Stage.
  • Take a deep dive into the target market using primary research techniques to develop a product with unique features that are compelling to your target audience as you complete The Aim Stage
  • Learn the art of converting market data into product features and getting a product out the door quickly as you execute The Fire Stage
  • Discuss the time investment required at each stage of the process
  • Leave with a road-map for bringing your next new product or service to market – successfully

Topics

  • Market validation overview
  • Constro systems
  • Formulex
  • Three-step market validation process

Special Features

  • To enhance program learning participants will receive a complimentary copy of “IF YOU BUILD IT WILL THEY COME?” by Dr. Rob Adams, Director of Texas Venture Labs and Lecturer, McCombs School of Business at The University of Texas at Austin.

Additional Information

Prerequisites: None
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00


Faculty

Rob Adams

Rob Adams is on the faculty of The University of Texas at Austin where he teaches entrepreneurship in the MBA and MSTC programs and is the Director of Texas Venture Labs at the McCombs School of Business.

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"Amazing to be able to learn from Dr. Adams. I had actually read his book and we have used it at various meetings for discussion. Excellent!! Great dialogue and conversation."

-Dennis Oddo

Senior Product Manager, Alcon Laboratories

Course Details

Price: $2,950.00

Market Validation

Date
Duration
Location
Instructor

11/11/15 - 11/12/15

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Rob Adams

04/07/16 - 04/08/16

2-Days

AT&T Executive Education & Conference Center 1900 University Avenue Austin, TX 78705

Rob Adams