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Advocacy: Championing Ideas and Influencing Others

What They're Saying

"An eye opener - now I know that I have a lot of control over my success."
John Salinas
Director of Operational Accounting
SSP Circle K

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Dr. John Daly Also Teaches

Enhance your communication skills and convince others of the value of your ideas while generating personal loyalty.


Good ideas don’t sell themselves; they must be sold or advocated. Some people seem to know how to market their ideas with ease. For others, it’s a skill that can be acquired. In this unique program, you'll learn the basic marketing concepts that affect your success convincing others to adopt your ideas. You will walk away knowing how to construct and deliver your message, position and differentiate your ideas, generate loyalty and commitment, and overcome resistance and be more persuasive. We designed this program to enhance your ability to influence others and convince them of the value of your ideas.


  • Develop and implement an internal marketing plan
  • Construct and deliver persuasive messages that work in any context
  • Build and nourish your alliances and networks
  • Generate loyalty and commitment from colleagues and contacts
  • Find and use mentors, and/or become a mentor
  • Sponsor and spread change throughout the organization
  • Use narratives and stories to communicate a message
  • Overcome objections and handle problem people and/or situations
  • Present ideas with impact and impetus
  • Tailor your messages for different audiences
Title: Advocacy: Championing Ideas and Influencing Others  Enroll
  • September 25-26, 2014
  • November 13-14, 2014
  • February 17-18, 2015
  • May 12-13, 2015
WHERE: AT&T Executive Education and Conference Center
Austin, Texas (map & directions)
DURATION: 2-day program: 8:30 a.m. - 4:30 p.m.
FACULTY: John A. Daly, Ph.D.Gaylen D. Paulson, Ph.D.
COST: $2560 - Individual Course
$14,400 - Institute for Managerial Leadership Certificate
$14,400 - Project Management Certificate
The program fee includes all materials, lunches, and refreshments during breaks.
Registration is not complete until payment is received.


We encourage early registration. Class size is limited and may fill to capacity. We request registrations with payment at least three weeks in advance of the program start date.

Continuing Education Units (CEUs and CPEs)

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.