Frenkel Ter Hofstede is Assistant Professor of Marketing at the McCombs School of Business, University of Texas at Austin. He received his PhD at Wageningen University and spent four years on the faculty of the Graduate School of Industrial Administration, Carnegie Mellon University.

His substantive research interests are in market segmentation, international marketing, new product development, branding, and direct marketing. His methodological interests are in developing and applying methodologies to solve problems in the above-mentioned substantive areas, with a special interest in Mixture Models, Bayesian Analysis, and Markov Chain Monte Carlo estimation methods.

Frenkel's papers appeared in Economics Letters, International Journal of Research in Marketing, Journal of Classification, Journal of Marketing, Journal of Marketing Research, and Marketing Science. For his research, he was awarded the John Hardkin award for best peer reviewed article published in Marketing Research, the William F. O'Dell award for outstanding article in the Journal of Marketing Research, and the CBA Foundation Research Excellence Award for Assistant Professors at the McCombs School of Business, University of Texas at Austin. His papers have been nominated for academic awards, including the Paul E. Green Award, IJRM best paper award, and John D.C. Little Award.

Frenkel has taught courses in global marketing, marketing principles, marketing research methodology, marketing information and analysis, and marketing models. He received several teaching awards, including the award for best teacher in the undergraduate program at the Tepper School of Business, Carnegie Mellon University. At the University of Texas at Austin, he received a university wide award for teaching innovativeness, the 2006 teaching innovation award at the McCombs School of Business and the Lockheed-Martin teaching excellence award.

M.S., Econometrics, University of Groningen, The Netherlands.

Geylani, Tansev, Jeffrey Inman, and Frenkel ter Hofstede (2008) “Image Reinforcement or Impairment: The effect of Brand Alliances on Perceived Quality and Brand Positions,” Marketing Science, 27 (4), 730-744.

Gonul, Fusun and Frenkel Ter Hofstede (2006), "How to Compute Optimal Catalog Mailing Decisions ," Marketing Science 25 (1) 65-74.

 
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Bradlow, Eric, Bart Bronnenberg, Gary J. Russell, Neeraj Arora, David R. Bell, Sri Devi Duvvuri, Frenkel Ter Hofstede, Catarina Sismeiro, Raphael Thomadsen and Sha Yang (2005), "Spatial Models in Marketing," Marketing Letters 16 (December), 267-78.

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Ter Hofstede, Frenkel, Michel Wedel, and Jan-Benedict Steenkamp (2003), “Identification de Segments Spatiaux pour des Marchés Internationaux,” Recherche et Application en Marketing 18 (3), 81-104.

Ter Hofstede, Frenkel, Youngchan Kim, and Michel Wedel, (2002), “Bayesian Prediction in Hybrid Conjoint Analysis,” Journal of Marketing Research 39 (May), 253-61.

 
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Ter Hofstede, Frenkel, Michel Wedel, and Jan-Benedict E.M. Steenkamp (2002), “Identifying Spatial Segments in International Markets.” Marketing Science 21 (Spring), 160-177.
Finalist INFORMS John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science.

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Steenkamp, Jan-Benedict E.M. and Frenkel Ter Hofstede (2002) “International Market Segmentation: Issues and Outlook,” International Journal of Research in Marketing 19, 185-213 [lead article].
Finalist IJRM Best Paper Award.

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Vriens, Marco and Frenkel Ter Hofstede (2000), “Linking Attributes, Benefits, and Consumer Values: A Powerful Approach to Market Segmentation, Brand Positioning, and Advertising Strategy,” Marketing Research, 12 (Fall), 5-10.
Recipient of the David K. Hardin award, for the best peer reviewed article published in Marketing Research.

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Ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp, and Michel Wedel (1999), “International Market Segmentation Based on Consumer-Product Relations,” Journal of Marketing Research, 36 (February), 1-17 [lead article].
Finalist Paul Green Award and received the William O’Dell Award for the JMR article that has made the most significant long-term contribution to marketing theory, methodology, and/or practice.

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Steenkamp, Jan-Benedict E.M., Frenkel Ter Hofstede and Michel Wedel (1999), “A Cross-National Investigation into the Individual and Cultural Antecedents of Consumer Innovativeness,” Journal of Marketing, 63 (April), 55-69.

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Ter Hofstede, Frenkel and Michel Wedel (1999), “Time Aggregation Effects on the Baseline of Continuous-Time and Discrete-Time Hazard Models,” Economics Letters 63 (May), 145-150.

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Ter Hofstede, Frenkel, Anke Audenaert, Jan-Benedict E.M. Steenkamp and Michel Wedel (1998), “The Association Pattern Technique: An Alternative Approach to Measuring Means-End Chains, International Journal of Research in Marketing, 15 (1), 37-50.

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Ter Hofstede, Frenkel and Michel Wedel (1998), “A Monte Carlo Study of Time-Aggregation in Continuous-Time and Discrete-Time Parametric Hazard Models,” Economics Letters, 58, 149-156.

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Pennings, Joost M.E., W. Erno Kuiper, Frenkel Ter Hofstede, and Matthew T.G. Meulenberg (1998), ”The Underlying Structure of Futures Market Depth,” European Financial Management Journal, 4 (March), 47-64.

Wedel, Michel, Frenkel Ter Hofstede and Jan-Benedict E.M. Steenkamp (1998), “Mixture Model Analysis of Complex Samples,” Journal of Classification 15 (2), 225-244.

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Wedel, Michel, Wagner A. Kamakura, Wayne S. DeSarbo and Frenkel Ter Hofstede (1995), “Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models,” Journal of Marketing Research, 32 (November), 457-462.

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“Image Reinforcement or Impairment: The Effect of Co-Branding on Attribute Uncertainty” with Tansev Geylani and Jeffrey Inman.

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“Modeling Individual-Level Change in Marketing Phenomena” with Jan-Benedict Steenkamp and Hans Baumgartner.

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“On the Spatial Organization of Segmentation Variables: Cross-National Evidence from the European Union,” with Kyungdo Park.

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“Improving Customer Satisfaction across International Markets,” with Michel Wedel.

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“Choice Heuristics: Maximization Versus Elimination,” with Pavitra Jindahra and Ron Goettler.

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"A Marketing Approach to Real Estate Pricing," with James Lemieux

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“A Hybrid Approach to International Market Segmentation,” with Tansev Geylani.

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“Media Budget Allocation: target markets and the effects of response bias,” with MinChung Kim and Marco Vriens.

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“Joint Optimization of Store Composition and Location,” with Harald Van Heerde.

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Ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp and Michel Wedel (1998).
A Bayesian Segmentation Model for Target Market Selection in International Retail Markets, paper presented at the 27th Conference of the European Marketing Academy, Stockholm, Sweden, May 20-23.

Ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp and Michel Wedel (1997).
International Market Segmentation using Consumer-Product Relations, paper presented at the 26th Conference of the European Marketing Academy, Coventry, UK, May 20-23.

Pennings, Joost M.E., W. Erno Kuiper, Frenkel Ter Hofstede and Matthew T.G. Meulenberg (1996).
The Underlying Structure of Futures Market Depth, Research Symposium Proceedings of Chicago Board of Trade, 59-101.

Pennings, Joost M.E., W. Erno Kuiper, Frenkel Ter Hofstede and Matthew T.G. Meulenberg (1996).
Futures Market Depth: A Price Pattern Model, Agricultural Marketing and Consumer Behavior in a Changing World, Proceedings of EAAE Seminar, 333-343.

Ter Hofstede, Frenkel, Anke Audenaert, Jan-Benedict E.M. Steenkamp and Michel Wedel (1996).
Measuring Means-end Chains: The Association Pattern Technique, paper presented at the 25th Conference of the European Marketing Academy, Budapest, Hungary, May 14-17.

Ter Hofstede, Frenkel (1999), Essays in International Market Segmentation. Ph.D. thesis Wageningen University, Universal Press, the Netherlands.

Ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp and Michel Wedel (1997), “A Consumer-Led Approach to Foods in the European Union: An Integrated Pan-European Segmentation Study,” report written for the Commission of the European Communities, 91 pp. + Appendices.

Ter Hofstede, Frenkel, Jan-Benedict E.M. Steenkamp and Hans C.M. van Trijp (1996), “Pan-Europese Analyse van de Consument van Groenten en Fruit [Pan-European Analysis of Consumer Behavior with respect to Fruits and Vegetables],” report written for the Frugifera Company, the Netherlands, 43 pp. + Appendices.

Ter Hofstede, Frenkel and Michel Wedel (1995). “Het Beschrijven van Merkwisseling en Tussenaankooptijden met Event History Analyse [Modeling Brand Switching and Inter-purchase Times using Event-History Analysis],” Onderzoek, 13 (5).

Hemel, Arnout B., Frenkel Ter Hofstede, Gerard Hoff and Wout Schut (1995). “Evaluatie Let op Vet-Campagne 1994: Onderzoek naar determinanten van consumentengedrag [Evaluation Fat-Watch Campaign 1994: An Assessment of the Determinants of Consumer Behavior],” Voeding, 56 (9), 12-15.

Recipient of the O'Dell award for "International Market Segmentation Based on Consumer-Product Relations”

Finalist INFORMS John D.C. Little Award for “Identifying Spatial Segments in International Markets

Finalist IJRM best paper award for “International Market Segmentation: Issues and Outlook,” May 2003.

MSI Young Scholar, Marketing Science Institute; program is intended to bring together the most promising young scholars to enhance research output and future collaboration, 2003.

Recipient of the 2000 David K. Hardin award, for the paper “Linking Attributes, Benefits, and Consumer Values: A Powerful Approach to Market Segmentation, Brand Positioning, and Advertising Strategy.” This annual award goes to the authors of the best peer reviewed article published in Marketing Research.

Finalist for the Paul E. Green Award, for the paper  “International Market Segmentation Based on Consumer-Product Relations.” This is an award for the Journal of Marketing Research article published in 1999 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.

Finalist for the NVMI [Dutch Society of Market Research and Information Management] Best Dissertation Award for the dissertation “Essays in International Market Segmentation,” 1999.

Best Teacher Award in the undergraduate business program, Graduate School of Industrial Administration, Carnegie Mellon University, May 2003.

Finalist for the award of best teacher in the undergraduate business program, Graduate School of Industrial Administration, Carnegie Mellon University, May 2001.

Xerox Junior Faculty Research Professorship,
Xerox Corporation / Graduate School of Industrial Administration, $10,000.

Faculty Development Grant, Carnegie Bosch Institute, $10,000.

Faculty Development Grant, Carnegie Bosch Institute, $10,000.

March 2003

“A Bayesian Approach to Catalog Mailing,” presented at the Marketing Science Institute Young Scholars Program, Park City, Utah.

November 2002

McCombs School of Business, University of Texas at Austin.

May 2001

Carnegie Mellon, Department of Statistics.

July 2000

Wageningen University, Wageningen, The Netherlands.

June 2000

Stern School of Business, New York University.

June 2000

“Identifying Spatial Segments in International Markets,” presented at American Marketing Association Conference Marketing in a Global Economy, special session “Heterogeneity Within and Across Countries,” organized by Wagner Kamakura. Buenos Aires, Argentina.

July 2000

“Identifying Spatial Segments in International Markets,” presented at the International Federation of Classification Societies Conference, special session “Advances in Mixture Models,” organized by Hampersum Bozdogan and Michel Wedel. Namur, Belgium.

January 2000

Katz School of Business, University of Pittsburgh.

April 1999

Guest lecture on international market segmentation, MBA program at the University of Wageningen, the Netherlands, April, 1999.

Fall 1998

 Dissertation “International Market Segmentation,” at several universities: Carnegie Mellon University, Catholic University of Leuven, Belgium, New York University, Penn State University, Stanford University, University of California at Los Angeles, University of Colorado at Boulder, University of Iowa, University of Michigan, University of Pennsylvania, Fall 1998.

“Improving Customer Satisfaction across International Markets,” INFORMS Marketing Science Conference, University of Maryland, College Park.

“Choice Heuristics: Maximization Versus Elimination,” INFORMS Marketing Science Conference, University of Maryland, College Park.

“Image Reinforcement or Impairment: The effect of Brand Alliances on Perceived Quality and Brand Positions” INFORMS Marketing Science Conference, University of Maryland, College Park.

“An Optimal Bayes Rule for Catalog Mailing Decisions,” presentation at the INFORMS Marketing Science Conference, Wiesbaden, Germany.

“A Bayesian Segmentation Model for Target Market Selection in International Retail Markets,” presentation at the INFORMS Marketing Science Conference, Fontainebleau, France.

“International Market Segmentation using Consumer-Product Relations,” presentation at the INFORMS Marketing Science Conference, Berkeley.

“Measuring Means-end Chains: The Association Pattern Technique,” presentation at the INFORMS Marketing Science Conference, Gainesville.

since 2002

Management Science

since 2002

Marketing Science

since 2001

Statistica Needlandica

since 1999

Journal of Marketing Research

since 1996

International Journal of Research in Marketing

1995-1996

Kwantitatieve Methoden {Quantitative Methods]

2001

Reviewer of chapter in Advances of Econometrics: Econometric Models in Marketing, 2002.

TNO [Dutch Organization for Applied Scientific Research],
The Netherlands.

Research International, San Francisco, CA.

Unilever, Consumer Science,
Unilever Research Laboratories,
Vlaardingen, the Netherlands.

Marketing Information and Analysis (Marketing Research)

International Marketing

Marketing I

PhD Seminar - Marketing Research Methodology

PhD Seminar - Marketing Models

2003

Kyungdo Park, "Essays on consumer’s heterogeneity," Graduate School of Industrial administration, Carnegie Mellon University (chair).

2003

Tansev Geylani, Graduate School of Industrial administration,  Carnegie Mellon University (in progress).

2003

James Lemieux, McCombs School of Business, University of Texas at Austin (in progress).

2001-2003

Member, Marketing Recruiting Committee, Graduate School of Industrial Administration, Carnegie Mellon 

2001-2003

Member Undergraduate Business Curriculum Committee, Graduate School of Industrial Administration, Carnegie Mellon

2001-2003

Faculty advisor, Marketing Track, Undergraduate Business Program, Graduate School of Industrial Administration, Carnegie Mellon

2001-2003

Member, GSIA Computing Committee, Graduate School of Industrial Administration, Carnegie Mellon.

2000,2002,2003

Member, Nomination Committee for Andrew Carnegie Society Scholar, Graduate School of Industrial Administration, Carnegie Mellon

2000-2002

Coordinator, Marketing Seminar Series, Graduate School of Industrial Administration, Carnegie Mellon.