U.S. Commercial Center Briefing
It’s amazing when
you consider their ability to assist with international projects. I
have to tie a string around my hand so that I remember to use them if I
ever need anything in a foreign land. I am sure that they are not
utilized to their full capacity. (Brodrick)
We received another
excellent briefing from the US commerce representatives. These briefs
are excellent. Hearing about local customs from other Americans and
getting a US point of view is very insightful. (Jon)
The same key
stumbling blocks for US companies are their failure to grasp the size of
the country and its market as well as its distinctiveness. For example
business people will show up with brochures that are in Spanish or
schedule meetings in Manaus and Sao Paulo on the same day. (Brant)
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