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McCombs School of Business McCombs School of Business
University of Texas at Austin
 
 

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Recent Research/Publications

Refereed Journal Articles

  1. Bhattacharya, Shantanu, Vish Krishnan, and V. Mahajan, "Operationalizing Technology Improvements in Product Development Decision Making," European Journal of Operations Research, Forthcoming 2002.

  2. Mahajan, V. and Jerry Wind, "Product Positioning: Heart Over Mind," Marketing Management, Forthcoming 2002. 

  3. Mahajan, V., Raji Srinivasan, and Jerry Wind, "The Dot-Com Retail Failures of 2000: Were There Any Winners?", Academy of Marketing Science, Forthcoming 2002. 

  4. Bronnenberg, Bart J., and V. Mahajan, "Unobserved Retailer Behavior in Multi-Market Data: Joint Spatial Dependence in Marketing Shares and Promotion Variables", Marketing Science, 20 (Summer 2001), 284-299
  5. Sarin, Shikhar, and V. Mahajan, "The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams," Journal of Marketing, Vol. 65, No. 2, (April 2001) 35-53.

  6. Mahajan, V., Marcos V. Pratini de Moraes and Yoram Wind, "The Invisible Global Market: Strategies for Reaching the Forgotten 86 Percent of the World," Marketing Management, (Winter 2000) 31-35.

  7. Balasubramanian, Sridhar, and V. Mahajan, "The Economic Leverage of the Virtual Community," International Journal of Electronic Commerce, Vol. 5, No. 3 (Spring 2001) 103-138.

  8. Mahajan, V. and R. Venkatesh, "Marketing Modeling for e-Business," International Journal of Research in Marketing, Vol. 17, Nos. 2-3, (September 2000), 215-226. 

  9. Venkatesh, R., V. Mahajan and Eitan Muller, "Dynamic Co-Marketing Alliances: When and Why Do They Succeed or Fail?," International Journal of Research in Marketing, 17 (March 2000), 3-31. 

  10. Bronnenberg, Bart J., Vijay Mahajan and Wilfried R. Vanhonacker, "The Emergence of Market Structure in New Repeat-Purchase Categories: The interplay of Market Share and Retailer Distribution," Journal of Marketing Research, Vol. 37, February 2000, 16-31. 

  11. Mahajan, V. and Yoram Jerry Wind, "Rx for Marketing Research," Marketing Research, 11 (Fall 1999), 7-13. 

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Books/Book Chapters

Books

  1. Mahajan, Vijay, Eitan Muller and Jerry Wind (editors), New Product Diffusion Models, Norwell, Massachusetts: Kluwer Academic Publishers, 2000. 

  2. Wind, Jerry, and V. Mahajan (editors), Digital Marketing, New York: Wiley, 2001. 

  3. Wind, Yoram (Jerry), and Vijay Mahajan, with Robert E. Gunther, Convergence Marketing – Strategies for Reaching the New Hybrid Consumer, Upper Saddle River, NJ: Prentice Hall, Inc, 2002. 

Chapters

  1. Wübker, Georg, V. Mahajan and Manjit Yadav, "Buyer’s Evaluations of Mixed Bundling Strategies in Price-Promoted Markets," in Optimal Bundling, Ralph Fürderer, Andreas Herrman, and Georg Wübker (editors), Spring Verlag, (1999) 195-208. 

  2. Wübker, Georg and V. Mahajan, "A Conjoint Analysis Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles," in Optimal Bundling, Ralph Fürderer, Andreas Herrman, and Georg Wübker (editors) Springer Verlag, (1999) 157-174

  3. Mahajan, V. "New Product Diffusion Models: Empirical Support for Diffusion Patterns and Implications for Pre-Launch and Post-Launch New Product Strategic Decisions," in Mathematics and Applications to Industry, edited by S. K. Malik, Indian National Science Academy, New Delhi, 2001. 

  4. Mahajan, V., E. Muller, and Y. Wind, "New Product Diffusion Models: From Theory to Practice, " in New Product Diffusion Models, Mahajan, V., E. Muller, and Y. Wind (editors), Norwell, Massachusetts: Kluwer Academic Publishers, 2000, 3-24. 

  5. Wind, Jerry, and V. Mahajan, "The Challenge of Digital Marketing," in Digital Marketing, Jerry Wind and V. Mahajan, (editors), New York: John Wiley & Sons, Inc., 2001. Reproduced in European Business Forum, Issue 1, Spring 2000, (Published by PriceWaterhouse Coopers). Reproduced in Aditya. The Management Journal, Issue No. 5, 2001, for the Aditya Birla Group, Mumbai, India. 

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Presentations

A. Conference Presentations:

  • Marketing Science Institute Conference (2001)

  • Marketing Science Conference (1998-2001) 

  • Faculty Development Program, North American Society for Marketing Education in India, (NASMEI), Jammu University, India, June 1998, Kashmir University, India, June 1999; Indian Institute of Foreign Trade, New Delhi, India, March 2000. 

  • AMA Winter Educators’ Conference (San Antonio, 2000)

B.  Conference Keynote Speeches

  • Keynote Speaker, COTIM (Conference on Telecommunications and Information Markets) "From E-Commerce to M-Commerce: Will "M" bring home the magic?," co-sponsored by the University of Rhode Island, Fraunhofer-Institut fur Systemtechnik and Innovationsforschung, Karlsruhe, Germany, 2001.

  • Guest Speaker, Taylor Nelson Sofres Information Technology Conference, Lausanne, Switzerland, 2001.

  • Featured Speaker, The Best of Management 2000 Conference, Sponsored by Business magazine; Negocios en el Peru, and ESAN (Escuela de Administracion de Negocios para Graduados) Lima, Peru, 2000

  • Keynote Speaker, NASMEI (North American Society for Marketing Education in India) Faculty Development Workshop, Department of Management Studies, Kashmir University, Srinagar, Kashmir, India, 1999

  • Keynote Speaker, Workshop on Management Research, Aditya Birla Centre at the London Business School with the Indian Institute of Management, Calcutta, India, 1999

D. Invited Presentations at Other Universities and Research Centers

  • The University of Kashmir, Srinagar, India, 2001

  • The University of Mannheim, Germany, 2001

  • The University of Mainz, Germany, 2001

  • The SKP University (Simon-Kucher & Partners), Bonn, Germany, 2001

  • Chinese University of Hong Kong (Wei Lun Visiting Professor), 2001

  • University of Lausanne, Switzerland, 2001

  • Budapest University of Economic Sciences, Budapest, Hungary, 2001

  • Hungarian Academy of Sciences, (2001)

  • Koc University, Istanbul, Turkey, 2001

  • National University of Singapore (Cycle and Carriage Visiting Professor in the Department of Marketing), Singapore, 2000

  • ESAN (Escuela de Administracion de Negocios para Graduados), Lima, Peru, 2000

  • Indian Institute of Foreign Trade, New Delhi, India, 2000,2001

  • University of Sao Paulo, Brazil, 2000

  • University of Cyprus, Nicosia, Cyprus, 1999

  • Cyprus International Institute of Management, Nicosia, Cyprus, 1999

  • New York University, 1999

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Awards and Honors

  • The American Marketing Association (AMA) instituted in 2000, the Vijay Mahajan Award for Career Contributions to Marketing Strategy to be presented annually to an educator for sustained contributions to marketing strategy literature. Doctoral students, co-authors, and colleagues of Vijay Mahajan have endowed this award

  • The Churchill Award (1999) for lifetime achievement in marketing research by the American Marketing Association (AMA), Special Interest Group in Marketing Research. 

  • The Charles Cooliidge Parlin Marketing Reaserch Award for visionary leadership in the application of science to the discipline of marketing research awarded by the American Marketing association and the Wharton School,1997.
       


Last updated Friday, April 19, 2002
McCombs School of Business, University of Texas at Austin.