The Media Lab recommends that you export your video files in the Windows Media format as the resulting WMV files will work in PowerPoint presentations as well as the Windows Media player. For HD video footage or for special situations please talk to a lab proctor for codec recommendaions.
Note: This content has been adapted from the Flip4Mac support site.
Exporting Windows Media
If you have upgraded to
Flip4Mac WMV Studio, Studio Pro or Studio Pro HD you can create
Windows Media files directly from supported QuickTime
applications. In most QuickTime applications, choosing the
Export command will display a dialog similar to the one shown
below:

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Select Movie to Windows Media from the Export pop-up list.
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Enter a name for the Windows Media file in the Save As field. By convention, you should use the .wmv extension for video files and .wma for audio files.
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Select an encoding profile from the Use pop-up list. See Encoder Profiles for more information.
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Click Options to view or change the current settings. See Export Settings for more information.
QuickTime Player
Choose File menu > Export
to display the Save exported file as… dialog.
Note:
You must have QuickTime Pro to use the export option in
QuickTime Player.
Final Cut Pro HD and
Final Cut Express HD
Choose File menu > Export
> Using QuickTime Conversion to display the Save... dialog.
iMovie HD
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Choose File menu > Share and click the QuickTime icon at the top of the dialog.
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Select “Expert Settings” from the Compress movie for pop-up list.
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Click Share to display the Save exported file as… dialog.
Export Settings
When you export a Windows
Media file you can click Options to display the Flip4Mac WMV
Export Settings dialog. This dialog allows you to view the
current export settings or change them by selecting a different
profile.
If you have upgraded to Flip4Mac WMV Studio Pro or Studio Pro HD you can change individual encoder settings and save those changes in a new profile. See Encoder Profiles on page 19 for more information.
Video Encoder Settings
Use the Video settings
panel to control how the video track is encoded.
Note:
The video settings panel is disabled if your source media
does not contain a video track.

Click
"Advanced" to
view or change the advanced video settings.
Export using:
When checked the video track is encoded using the
selected video codec. If unchecked the Windows Media file will
not contain a video stream.
Coding Method.
For constant bit rate (CBR) encoding you enter the
desired bit rate and the encoder dynamically adjusts the quality
to maintain that bit rate. The encoder maintains the bit rate by
adjusting the quality of each frame or by dropping frames
completely. The quality setting emphasizes which method the
encoder should use. Smoother quality produces better motion, but
potentially reduces the quality of each frame. Sharper quality
produces better images, but potentially drops more frames.
For variable bit rate
(VBR) encoding you set the desired quality. During encoding the
bit rate will vary based on the size, frame rate, and complexity
of each frame.
Frame Format.
Determines the width, height and frame rate of the
encoded video track.

Complexity.
This setting controls the effort used to identify
areas of similarity between consecutive frames. Live modes apply
less effort and may sacrifice image quality for encoding speed.
Offline modes apply more effort and are slower but produce the
best image quality.
Key frame every.
Specifies the maximum interval allowed between
successive key (I) frames.
Buffer Delay.
Specifies the duration of the delay buffer used for
bit rate control. Longer delays can produce better overall
quality at the expense of larger fluctuations in the bit rate.
B Frame Distance
Delay. The Windows Media video codec employs
intra (I), predictive (P) and bidirectional
(B) coded frames. This
value specified the number of B frames to insert between
successive I or P frames.
Frame Format.
Specifies the format of the source video track and the
desired format of the encoded video stream. The encoder uses
this information to optimize the conversion between interlaced
and progressive formats.
Audio Encoder
Settings
Use the Audio settings
panel to control how the audio track is encoded.
Note:
The audio settings panel is disabled if your source media
does not contain an audio track.

Click
"Advanced" to
view or change the advanced video settings.
Export using.
When checked the audio track is encoded using the
selected audio codec. If unchecked the Windows Media file will
not contain an audio stream.
Coding Method.
For constant bit rate (CBR) encoding you select the
audio format (sample rate and number of channels) and the
desired bit rate. The encoder converts the track to that format
and dynamically adjusts the quality to maintain the selected bit
rate.
For variable bit rate
(VBR) encoding you select the audio format and desired quality.
During encoding the bit rate will vary based on the complexity
of the audio content.

Buffer Delay.
Specifies the duration of the delay buffer used for
bit rate control. Longer delays can produce better overall
quality at the expense of larger fluctuations in the bit rate.
Content Settings
Use the Content settings
panel to provide optional metadata. This information is stored
in the Windows Media file and displayed by most Windows Media
players.

Encoder Profiles
Flip4Mac WMV Studio provides
a number of preset audio and video encoder profiles. These presets
are designed to meet a wide variety of media distribution needs
including Web streaming, Web download and desktop presentation.
If you have upgraded to
Flip4Mac WMV Studio Pro or Studio Pro HD you can create your own
encoder profiles. A new profile can be created from scratch or by
using an existing preset as a starting point.
If you have upgraded to
Flip4Mac WMV Studio Pro HD your custom profiles can employ
multichannel audio, two-pass encoding and HD resolutions.

To create a new profile based
on an existing preset:
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Click Options to display the Export Settings dialog.
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Select “Edit profiles...” from the Profiles pop-up list.
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Choose an existing profile from the list and click Duplicate.
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Enter a new name for the new profile and click Done.
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Use the settings panels to adjust individual video and audio encoder settings. Click OK to save your changes to the new profile.