Books

This year, our faculty, students and alumni contributed to and were subjects of several significant published works. Here, we highlight a few of these recent books, and we invite you to submit your own recent and upcoming publishing accomplishments. E-mail the editors at communications@mccombs.utexas.edu with the subject line “Book Page.”

Alumni Publications
Richard Battle, BBA ’73, ihas released his third book, “The Four Letter Word that Builds Character.” Battle draws upon lessons learned from his first job and parenting experience to teach 14 principals of having a good work ethic and character. The book targets young professionals as a personal development resource, parents as a tool to teach values to their children and businesses to provide work ethic training for employees.

William Rollings, MBA ‘96, recently released his new book “Jump Start Your Day,” a Christian devotional that focuses on managing faith, family and career. The book inspires people to learn practical tips on how to successfully face the common situations of everyday life, such as how to get the most out of your career, reduce financial debt, seek great friendships, properly handle success, overcome challenges and plan for the future.

Faculty Publications
“Heuristics and the Law,” edited by Gerd Gigerenzer and Christoph Engel, features a chapter entitled, “Train Our Jurors,” written by Jay Koehler, professor of information, risk, and operations management.

“Essential Readings in Marketing,” edited by Ruth Bolton, Ross Rizley and Leigh McCalister, professor of marketing, is a collection of abstracts featuring more than 200 award-winning papers in marketing with chapter introductions by the editors.

“Consumer Behavior,” written by Deborah Macinnis and Wayne Hoyer, professor of marketing, came out with a third edition in winter 2006. The textbook provides a broad conceptual model of consumer behavior, using real-world examples to reinforce each concept and theoretical principle under review.

Robert Peterson, professor of marketing, released “Business Ethics: New Challenges for Business Schools and Corporate Leaders,” co-authored by O.C. Ferrell.

William Cunningham, professor of marketing, wrote a chapter in “Burnt Orange Britannia,” released spring 2006 by The University of Texas at Austin’s British Studies program. The book is a collection of 60 autobiographies intended to reveal a microcosm of the academic world. It includes topics such as commitment to teaching and scholarship.

Caroline Bartel assistant professor of management, will release “Identity and the Modern Organization” in spring 2007. Bartel is co-editor of the book and is also co-author of a chapter entitled, “Identifying from Afar: Communicating Organizational Membership in Remote Contexts.”