Books
This year, our faculty, students and alumni contributed
to and were subjects of several published works. We’ve
highlighted a few of these recent books, and we invite you
to submit your own recent and upcoming publishing
accomplishments. E-mail the editors at
publications@mccombs.utexas.edu with the subject line
“Book Page.”
A Fine Romance : Novel Accountant Sherry Ma
Imagine a romantic tale of an estranged couple in Victorian
England blended with the saga of a modern-day business
student in Texas. Strange bedfellows, you might say. But
when you consider the world of Sherry Ma, MPA student and
historical romance author, it all makes sense.
Ma’s first novel, “Schemes of Love,” was accepted for
publication last summer—about the same time she began the
Master in Professional Accounting program at McCombs.
She never planned to be a writer—or an accountant, for that
matter. After reading a library book she deemed “the worst-
written book ever,” Ma was pretty sure she could do better.
Writing under her married name, Sherry Thomas, she finished
her first book in 2000 and began querying agents. “It was
soundly rejected,” Ma laughs. “One agent did say I had
talent, but as it stood, the book just wouldn’t fly.” Rather
than undertaking a revision, Ma decided to send in a second
novel she was working on. But that one didn’t sell, either.
By summer 2005, Sherry had submitted two more manuscripts
that were also nixed. Undeterred, she took an agent’s advice
and penned a sprawling tale of the derring-do of a
half-Chinese martial arts expert—but still no luck. With two
school-age children and no book contract on the horizon, Ma
felt it was time to put down her pen and begin casting about
for a more lucrative career.
The Plot Thickens
About that time Enron was writing a complex tale of its own:
a misadventure involving power plays, deception and
dishonor. News coverage of the scandal introduced Ma to the
world of forensic accountants, who combine accounting,
auditing and investigative skills as they assist in disputes
and litigation. With her keen eye for details, Ma could
envision herself in that role.
She was familiar with the Texas MPA program and was
intrigued by the idea of earning a master’s degree in just
one year. With a perfect GMAT score and a B.S. in economics
from Louisiana State University (with a 4.0 undergraduate
GPA, no less), she sailed through the admissions process.
“Then, inexplicably, my very first manuscript called to me
from its dusty box,” Ma says, “I flipped through it and
thought, ‘God, it really is awful!’” She liked the original
premise, though, and embarked on a total rewrite. In June
2006, Ma made a last-ditch effort to submit it to a new
agent. Ten days after she entered summer school last July,
“Schemes of Love” sold to Bantam/Dell, a division of Random
House publishers, with a two-book contract that included an
option on a third.
Her second book was due April 1, so Ma’s school year has
been a feverish blur of studying, writing and family life.
One highlight was the prestigious one-year, $34,000
Harrington Fellowship for gifted and ambitious students that
UT Austin awarded her in October 2006.
Head and Heart
Ma isn’t sure exactly how her skills as a wordsmith
affect her accounting acumen. “I think exercising the
creative side of my brain all these years has made using the
logical side easier,” she muses. Ma appreciates the
“cleanness” of accounting, in contrast to what she calls her
untidy writing process. “In first semester accounting
courses you learn journaling, where everything is in its
place and adds up neatly. In contrast, I’m a
seat-of-the-pants writer, so normally I have no idea where a
book is going.”
While she used to be content to write a story that was “good
enough,” Ma says the publishing process has transformed her
into a raging perfectionist. “As a new author breaking into
the business,” she says she found it to be very demanding.
“There’s lots of rejection; I needed to constantly improve.”
After graduating this summer, Ma will take a brief hiatus
from accounting. “This year has been so crazy, I will
probably take a year off just to write,” she says. Then she
intends to pick up where she left off in anticipation of
sitting for the CPA exam. She says she is looking forward to
the stability of a job in accounting that will offset the
more tenuous aspects of being a writer.
And so Ma’s double life continues. But don’t belabor the
obvious dichotomy between accounting and historical romance
novels—she’s ready for that: “Just wait until you hear about
the futuristic science fiction romance I’m planning,” she
laughs.
Ma will graduate with her Master in Professional Accounting
in August 2007 and “Schemes of Love” will hit bookstore
shelves this fall.
—Dorothy Brady
Alumni Publications
Richard Tomasulo, BBA ’67, wrote “The Big
Blue Schoolhouse: A Revolutionary View of God, Man and the
Meaning of Life.” Tomasulo’s 2006 book takes a lighthearted
approach to the exploration of love, freewill, prayer and
soul mates. The author is the president of American Leasing
Capital in San Diego, Calif.
Thomas Tunstall, BBA ’79, wrote
“Outsourcing and Management: Why the Marketing Benchmark
Will Topple Old School Management Styles.” Published by
Palgrave MacMillan in March 2007, the book discusses the
implications of outsourcing beyond the obvious transfer of
jobs to other countries or the use of metrics to manage
external providers. Tunstall recently completed a long-term
assignment for the Central Bank of Afghanistan to modernize
its operations. He is currently co-chair for the Dallas
Chapter of the International Association of Outsourcing
Professionals (IAOP) and a former senior manager with
BearingPoint (KPMG Consulting), a leading international
consulting firm.
“Babyproofing
Your Marriage” co-authored by Stacie Cockrell, MBA
’96, Julia Stone, MBA ’96, and Cathy
O’Neill is a how-to guide on navigating the sleepless fog of
new parenthood. The authors appeared on NBC’s Today show
Jan. 23, 2007, to discuss how the experience of having a
newborn is often complicated by marital strain as couples
keep score of baby-related chores and try to incorporate
romance into their hectic schedules. Debbie Baladad Miles,
Brad Miles, Kathleen Lewis Mabley and Lou Mabley, all MBA
’96, also participated in a focus group for the morning
show’s segment.
Jason Ryan Dorsey, who attended McCombs 10
years ago, released “My Reality Check Bounced: The
Twentysomething’s Guide to Cashing in On Your Real World
Dreams” in 2007. The book aims to help young adults with
career advancement and personal growth. Dorsey is an
inspirational speaker who has given more than 1,500 keynote
speeches across the U.S. and as far away as India and Egypt.
He has been featured on NBC’s Today show, ABC’s The View and
20/20, and he recently won the Austin Under 40 Entrepreneur
of the Year Award. Dorsey wrote his first bestselling book,
“Graduate to Your Perfect Job,” at age 18. Ten years later,
“My Reality Check Bounced” is a course taught in 1,600
colleges, schools and work force development programs.
Faculty Publications
In 2006, Douglas deVidal, accounting professor, released the
seventh edition of his book, “Study Guide for Managerial
Accounting,” published by Irwin/McGraw Hill.




