McCombs School of Business
Speakers at McCombs
Speakers at McCombs :  Promotion Possibilities

Promotion Possibilities

Hints, tips and resources for publicizing your upcoming speaking event:

Flyers

Flyers are an excellent way to attract the attention of McCombs School students, faculty and staff. Make sure you get them approved before you post them.

E-mail

E-mail is a good way to distribute information to students, faculty and staff. Be sure your e-mail has all of the needed information (who, what, where, when and why) and forward it onto listservs! View a sample email (PDF)

The Daily Texan www.dailytexanonline.com

Who will see it? Mainly UT Students
When should I use it? Recommended if you want to announce the event to the student population. In addition, staff writers/photographers can possibly attend the event and write about it/include a picture to talk about the event.
Options:

  • Around Campus – A section of the paper dedicated to announcing events sponsored by registered UT student organizations and official programs and departments. Submit the request three business days in advance. You will be limited to three lines, so be brief and concise. This service is free. Access the on-line submission form from the upper right-hand corner of www.dailytexanonline.com. If you have questions, you can contact Katherine at (512) 471-4591
  • News Submissions – News submissions and inquiries can be submitted to the section editor via the following e-mail addresses. These sections may be willing to cover your event, especially if it pertains to a large student population.
    News – news@dailytexanonline.com
    Features – features@dailytexanonline.com
    Photo Requests – photo@dailytexanonline.com
  • Contacting The Daily Texan:
    2500 Whitis Avenue
    Austin, TX 78713
    Phone: (512) 471-4591
    Fax: (512) 471-2952

Estimated lead time: One week

The University of Texas at Austin Web Page www.utexas.edu

Who will see it? Students, Staff, Alumni, Prospective Students, Austin and worldwide community
When should I use it? If the event is large in scale (it will be hard to get space if it is not), open to the public/students, features a recognized speaker, and is relevant to UT students and staff. 
Options:

  • Spotlights and Events – You can request for your event, if you have created a website, to be spotlighted on the home page by filling out the request at www.utexas.edu/spotlight/spotlight.html. This space can only be used by registered student organizations and official UT programs and departments. 
    ***The web-site you link must meet the university’s web accessibility guidelines, which can be found on the request form. Space is limited and not guaranteed.***

Estimated lead time: Two weeks

McCombs School of Business Homepage

Who will see it? Students at the McCombs School of Business, alumni and visitors
When should I use it? When targeting business students.
Options:

Estimated lead time: 1 week

Austin American-Statesman www.statesman.com

Who will see it? The Austin community
When should I use it? This option will best be used if you are bringing a well- recognized speaker to campus. You also need to decide if you want the paper to announce the event or write about the event after it takes place.
In order to get ink space in a major newspaper, your news needs to be of importance and interest to its readership. It is difficult to get the attention of reporters, so make sure any information you send them is newsworthy and succinct. View a sample press release (Word Document)
Options:

  • Metro and State Section:

    Anita Powell, Higher Education – This section often makes announcements about the happenings at UT. This is probably your best option in getting an announcement in the paper. 
    (512) 445-3851
    apowell@statesman.com

    John Bridges, Editor
    Phone: (512) 445-3851
    fax: (512) 445-3679
    metro@statesman.com

Estimated lead time: One week.

Austin Business Journal

Who will see it? Austin’s business community
When should I use it? This is an option that can be used if a recognized speaker is coming to campus and if the event is open to, and geared towards, the professional public in addition to the students.
Options:

  • Events Calendar: 
    They have a calendar listing upcoming dates and events.
    Phone: (512) 494-2500
    Fax: (512) 494-2525

Estimated lead time: 2 weeks

 

For information on speaking events at McCombs, contact Public Affairs Representative Gayle Hight, 512-475-6423, gayle.hight@mccombs.utexas.edu.

 
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