|
In This Edition
From
the Executive Director
By Lamar Johnson
 We
are delighted to publish this first, bi-annual
report of the activities and successes of the
McCombs School Center for Customer Insight &
Marketing Solutions. It has been a busy and
productive year since we renewed the Center in
February 2007. We are excited about the future of
CCIMS and the enthusiastic participation of our
outstanding faculty, students, and corporate
partners. Read
more.
back to top
Faculty Research Update
By Kapil Jain
 Over
the last year, CCIMS has successfully assisted with
numerous research projects and collaborations among
the faculty and our member companies. This is a key
element of CCIMS’ mission and we have endeavored to
engage all interested faculty, doctoral students,
and member firms in the research initiatives.
Read more.
back to top
Marketing Department Makes Great Strides
By Eli P. Cox III
 These
are exciting times in the McCombs Marketing
Department. During the past year and a half we have
hired five new faculty members and are authorized to
hire three more – an increase of fifty
percent. Because student enrollment remains
constant, this increase means smaller class sizes
and a more diverse course offering. It also ensures
we have a critical mass of faculty researchers who
are intent on advancing the state-of-the art in the
discipline of marketing.
Read more.
back
to top
Spotlight: The Graduate Marketing Network
By Angela Gette
 The
McCombs School of Business Graduate Marketing
Network is comprised of over 140 first and second
year MBA students. The Graduate Marketing Network’s
mission is to provide its members with tools and
resources to CONNECT
them to their marketing interests while helping them
DISCOVER new ones. Through hands on
experiences, cutting edge speakers and innovative
workshops, GMN provides its members with a current
perspective on marketing and prepares them for
successful futures as marketing professionals.
Read more.
back to top
An
Introduction: New CCIMS Administrative Director
By Lori Van Orden
 I
am the new Administrative Director and am
excited to be a part of CCIMS. I look forward to
getting to know all of you and enabling you to
meet your individual goals with the center. My
background includes six years of working in the
higher education arena, in part promoting
partnerships between Texas business and college
CEOs. I am eager to utilize this experience to
further the center’s mission of fostering
industry and academic collaboration. Read
more.
back to top
Upcoming Events
We are pleased to announce
two exciting events this spring that are
consistent with our mission:
March 2008
Sensing the Future to
Compete in the Present
On March 20th, an
interactive workshop will be held for member
companies and faculty by Dr. Bob Johansen, the
Distinguished Fellow at Institute for the Future
in Silicon Valley.
May 2008
Achieving Customer
Impact by Balancing Environmental Intelligence,
Supply Chain Optimization & Product Design
On May 14 and 15, a
sustainability symposium on holistic product
design will be co-hosted by CCIMS and Supply
Chain Management Center of Excellence. The
conference will explore new ways to look at
creating cross-functional, integrated design
processes through the lens of sustainability.
If you have received this
message in error, or if you do not wish to receive
information from CCIMS, you can unsubscribe by
sending an email from the account you would like
removed to
lori.vanorder@mccombs.utexas.edu
with “Unsubscribe” in the subject line. You will
receive an e-mail that confirms you have been
removed from our distribution list.
|
